Growth Manager
Salmon Group Ltd · European Union
- Hybrid
- Full-time
- $120,000 / year
- European Union
Job highlights
- Own product growth strategy in the Philippines.
- Develop and manage growth hypotheses and experiments.
- Analyze data to drive user acquisition and retention.
- Collaborate with cross-functional teams for execution.
- Utilize analytics tools for data-driven decision-making.
About the role
Growth Manager Philippines
Growth is one of the biggest bets at Salmon. Multiple products, a customer base that's been growing fast, and a real opportunity to shape how each one scales.
We're looking for a Growth Manager to own how a product grows — decide where we place our bets, and turn a fragmented set of experiments into a real growth engine. This isn't a role where you execute someone else's roadmap. You'll set the direction for growth in the Philippines. That means getting into the heads of our users — understanding what they need, what holds them back, and what makes them trust a product enough to make it part of their financial life. A higher bar than getting them to download another app.
You'll report to the Head of Growth and work closely with marketing, product, business, acquisition, design, origination, affiliates, and web/SEO. No direct reports, but a lot of leverage. The bets you ship will move real numbers on products that matter commercially.
Key Responsibilities
- Develop, prioritize, and manage a backlog of growth hypotheses focused on user acquisition, activation, and retention for Deposits & Daily Banking products.
- Act as a project manager for growth experiments — coordinating with acquisition, design, product, origination, affiliate, and web/SEO teams to execute and measure results.
- Design and run A/B tests across paid channels, landing pages, and onboarding flows.
- Analyze user and campaign data to identify bottlenecks in the funnel and propose data-driven improvements.
- Build and maintain a structured experiment tracking system with clear learnings and next steps.
- Collaborate closely with the creative team to test new messaging and visual approaches aimed at improving users' quality.
- Present results, insights, and recommendations to cross-functional stakeholders and leadership.
- Stay updated on best practices and new growth tactics within fintech and performance marketing.
Requirements And Expectations
- 5+ years of experience in growth marketing, performance marketing, or product growth, ideally in fintech, banking, or digital consumer services.
- Proven track record of managing A/B tests and data-driven experiments across marketing and product channels.
- Strong analytical mindset — ability to interpret data, define success metrics, and turn insights into actions.
- Solid understanding of marketing funnels, conversion rate optimization, and user lifecycle metrics.
- Experience working with tools such as Google Analytics, Tableau, AppsFlyer, Meta Ads Manager, Google Ads, and A/B testing platforms.
- Excellent project management and cross-functional communication skills.
- Creative and experimental mindset — comfortable with testing bold ideas and learning fast.
- Fluent in English; familiarity with the Philippine market is a plus.
Key skills/competency
- Growth Marketing
- Performance Marketing
- Product Growth
- Fintech
- A/B Testing
- Data Analysis
- Conversion Rate Optimization (CRO)
- User Acquisition
- User Retention
- Project Management
Skills & topics
- Growth Manager
- Growth Marketing
- Performance Marketing
- Product Growth
- Fintech
- A/B Testing
- Data Analysis
- Conversion Rate Optimization
- User Acquisition
- User Retention
- Project Management
- Philippines
How to get hired
- Tailor your resume: Highlight 5+ years of growth marketing experience, A/B testing, and data analysis skills. Emphasize fintech or digital consumer services background.
- Showcase analytical skills: Quantify your achievements with data and metrics. Detail your experience with Google Analytics, Tableau, and A/B testing platforms.
- Demonstrate project management: Provide examples of managing complex growth experiments and collaborating with diverse teams.
- Highlight market understanding: If applicable, emphasize your familiarity with the Philippine market and its unique consumer behaviors.
- Prepare for interviews: Be ready to discuss your approach to hypothesis generation, experiment design, and data interpretation for growth initiatives.
Technical preparation
Master Google Analytics and A/B testing platforms.,Practice data analysis with tools like Tableau.,Familiarize with Meta Ads and Google Ads.,Understand user funnel and conversion optimization.
Behavioral questions
Describe a bold growth idea you tested.,How do you prioritize growth hypotheses?,Share an example of cross-functional collaboration.,How do you turn data insights into action?
Frequently asked questions
- What is the primary focus of the Growth Manager role at Salmon Group Ltd in the Philippines?
- The Growth Manager at Salmon Group Ltd will own the product growth strategy for the Philippines, focusing on user acquisition, activation, and retention for Deposits & Daily Banking products through data-driven experimentation and hypothesis development.
- What kind of experience is Salmon Group Ltd looking for in a Growth Manager candidate?
- Salmon Group Ltd is seeking candidates with 5+ years of experience in growth marketing, performance marketing, or product growth, ideally within the fintech, banking, or digital consumer services sectors. Proven experience with A/B testing and data analysis is crucial.
- Will the Growth Manager have direct reports at Salmon Group Ltd?
- No, the Growth Manager role at Salmon Group Ltd does not have direct reports. However, the position offers significant leverage through close collaboration with various departments like marketing, product, and design.
- What tools and platforms are important for the Growth Manager to be proficient in?
- Proficiency with tools such as Google Analytics, Tableau, AppsFlyer, Meta Ads Manager, Google Ads, and A/B testing platforms is important for the Growth Manager to effectively analyze data and run experiments.
- Is familiarity with the Philippine market a requirement for the Growth Manager position?
- While fluency in English is required, familiarity with the Philippine market is a plus for the Growth Manager position, indicating an advantage for candidates with local market insights.
- How does Salmon Group Ltd approach growth and experimentation?
- Salmon Group Ltd views growth as a major bet, encouraging a data-driven approach to experimentation. The Growth Manager will be responsible for turning a set of experiments into a robust growth engine.
- Who will the Growth Manager report to at Salmon Group Ltd?
- The Growth Manager will report to the Head of Growth at Salmon Group Ltd, working closely with a variety of cross-functional teams.
- What are the key responsibilities of the Growth Manager regarding experiments?
- The Growth Manager will develop, prioritize, and manage growth hypotheses, act as a project manager for experiments, design and run A/B tests, and analyze data to identify funnel bottlenecks and propose improvements.