Director, Web and Brand Design

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action, tech meets trust, and innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We're looking for a Director, Web and Brand Design to lead our web and brand design team to drive visual excellence across both online and offline touch points. In this role, you'll manage a team of eight talented designers while partnering closely with brand strategy, marketing, and product teams to deliver high-impact web, event, and marketing assets that bring the Slack brand to life. You'll also be responsible for the Slack brand design system, ensuring it is up to date, reflective of our overall brand strategies that draw closer connection with the Salesforce brand and is adhered to across all teams and vendors. The role is critical in driving a high bar for creative excellence while fostering strong cross-functional partnerships with marketing leaders in Growth, PMM, Invoice as well as Product Design and Engineering and Salesforce creative leadership. You are the leader of Slack Design as should be seen as the go-to person for all visual questions, needs, and guidance.

What You'll Do

Partner with HR and Creative Leadership on workforce planning, compensation strategy, and organizational design.

Strategic Vision & Design Excellence

• Set the strategic vision for web and brand design across Slack's digital ecosystem, defining how design drives business outcomes.
• Oversee and shape design strategy for major product launches, events, and flagship brand moments.
• Establish design principles, quality standards, and review processes that ensure craft excellence at scale.
• Drive innovation in web experiences while balancing brand consistency, conversion goals, and user needs.

Team Leadership & Organization

• Build, lead, and scale a high-performing organization of web and brand designers, establishing clear team structure, roles, and career pathways.
• Develop and mentor design managers and senior ICs, creating a culture of excellence, innovation, and continuous learning.
• Define and evolve team rituals, operational cadences, and feedback mechanisms that drive both individual growth and collective impact.
• Lead strategic recruiting initiatives to build a diverse, world-class design organization that reflects our values and ambitions.

Cross-Functional Partnership & Influence

• Serve as a strategic partner to VP-level stakeholders across Brand & Creative, Product Marketing, Growth, Product Design, Engineering and Salesforce creative leadership.
• Shape go-to-market strategies and digital experiences that drive customer acquisition, engagement, and conversion.
• Build strong partnerships with Customer Acquisition, Growth, and Product teams to align on shared goals and metrics.
• Lead executive-level presentations and design reviews, influencing product and business strategy through design thinking.
• Collaborate with external agencies and partners to deliver integrated, best-in-class campaigns.

Operations & Excellence at Scale

• Establish design operations frameworks that enable the team to deliver consistently excellent work efficiently.
• Drive capacity planning, portfolio prioritization, and resource allocation across competing initiatives.
• Define and implement design systems, documentation standards, and cross-functional workflows.
• Build measurement frameworks to demonstrate design impact on business and user outcomes.
• Champion process innovation and AI strategies that increase team velocity and quality.

What We're Looking For

Experience & Expertise

• 12+ years of design experience with 5+ years leading and scaling design teams, including experience managing managers.
• Mastery of web and brand design, with deep understanding of design systems, accessibility, responsive design, and emerging web technologies.
• Exceptional portfolio demonstrating strategic thinking, craft excellence, and measurable business impact.
• Proven ability to drive design strategy for complex, multi-stakeholder initiatives from vision through execution.
• Strong technical fluency with design and prototyping tools (Figma, Webflow, Adobe Creative Suite) and understanding of front-end development.

Leadership & Strategic Thinking

• Demonstrated success building and scaling design organizations, developing talent, and fostering inclusive, high-performing cultures.
• Executive presence with exceptional communication and storytelling abilities - able to influence and inspire at all levels of the organization.
• Strategic thinker who connects design decisions to business outcomes, user needs, and brand goals.
• Systems thinker who can balance short-term execution with long-term vision and organizational capability building.
• Thrives in ambiguity, complexity, and fast-paced environments; able to drive clarity and momentum.

Collaboration & Influence

• Proven ability to build trusted partnerships with senior leadership and drive alignment across diverse stakeholders.
• Track record of influencing product and business strategy through design thinking and customer insights.
• Experience leading through influence in matrixed organizations.
• Skilled at balancing advocacy for design excellence with pragmatic business decisions.

Bonus Points

• Experience scaling design organizations at B2B SaaS or high-growth technology companies.
• Background leading brand transformation or evolution initiatives.
• Deep expertise in conversion optimization, experimentation, and growth design.
• Experience building and managing agency relationships and integrated campaign workflows.
• Thought leadership through speaking, writing, or contributions to the design community.

Recent Projects (for context)

Your Team Will Work On Projects Like

• Slack.com homepage redesigns and feature merchandising.
• Pricing page updates and optimization.
• Product launch pages and campaign microsites.
• Customer story creative and digital experiences.
• Integration with Salesforce brand initiatives.

Why Slack?

At Slack, we're on a mission to make work life simpler, more pleasant, and more productive. Our Brand & Creative team plays a critical role in bringing that mission to life through world-class design and storytelling. You'll have the opportunity to shape how millions of people experience Slack across multiple touch points.

Key skills/competency

• Web Design Leadership
• Brand Design Strategy
• Design Systems Management
• Cross-functional Collaboration
• Creative Direction
• Team Building & Mentorship
• Figma & Adobe Creative Suite
• Front-end Development Understanding
• Strategic Vision Setting
• Conversion Optimization