Digital Marketing Analyst, Paid Search

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. As a Digital Marketing Analyst, Paid Search, you'll join a company leading workforce transformation in the agentic era, focusing on innovation and Salesforce's core values.

The Role: Digital Marketing Analyst, Paid Search

This role is vital in supporting Salesforce’s global paid search efforts, primarily focusing on campaign execution support, data analysis, and agency coordination. You will assist in the day-to-day operations of the channel, ensuring agency partners have the necessary inputs for effective execution, and compiling performance data to support broader marketing strategies.

This is an ideal opportunity for an execution-focused individual with a solid digital marketing foundation, eager to grow expertise within a high-performing paid search program.

Key Responsibilities

• Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360.
• Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to communicate strategies and objectives to the agency.
• Monitor agency execution against Salesforce’s goals, budgets, and timelines, reviewing deliverables and providing operational feedback under senior team guidance.
• Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations.
• Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results.
• Coordinate with cross-functional teams (regional marketing, SEO, analytics) to align paid search assets and tracking with broader marketing initiatives.
• Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards.
• Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation.

Required Skills & Experience

• 1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries.
• Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals.
• Basic understanding of key business performance metrics and marketing measurement frameworks.
• Experience working with digital agencies or internal teams to support marketing campaigns.
• Ability to analyze performance data and identify basic trends and areas for improvement.
• Strong organizational skills with the ability to manage tasks effectively with prioritization guidance.
• Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.).
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Desired Skills & Experience

• Exposure to global or multi-regional paid media campaigns.
• Familiarity with Salesforce, B2B buyer journeys, or lead generation concepts.
• General understanding of how Paid Search interacts with other channels like SEO and Display.
• Solid communication skills with an ability to present data clearly.
• Eagerness to learn and ability to adapt to feedback in a fast-paced organization.

What Success Looks Like

• Collaborating effectively with agency partners and internal stakeholders.
• Ensuring accurate and timely campaign execution and reporting.
• Providing reliable data support and basic insights.
• Successfully prioritizing daily tasks with guidance.
• Demonstrating growing understanding of paid search strategy and business impact.

Key skills/competency

• Paid Search Campaigns
• Google Ads
• Microsoft Ads
• SA360
• Data Analysis
• Digital Marketing
• Agency Coordination
• Campaign Execution
• A/B Testing
• Marketing Analytics