Digital Experience Strategist
Salas O'Brien · United States
- Hybrid
- Full-time
- $85,000 / year
- United States
Job highlights
- Evolve website into a strategic marketing platform.
- Implement technical solutions for digital strategy.
- Manage WordPress development and content architecture.
- Integrate AI and other emerging technologies.
- Ensure site health and continuous improvement.
About the role
Digital Experience Strategist
Salas O’Brien is seeking a Digital Experience Strategist to join the Marketing & Communications team. This role is responsible for evolving Salas O’Brien’s website as a strategic marketing platform, translating our digital strategy into a well-built, high-performing implementation.
The ideal candidate brings a combination of marketing judgment and technical capability — someone who understands what prospective clients need from a digital experience and can implement the technical solutions needed for delivery. This role operates at the intersection of content strategy, digital architecture, and marketing technology, with a primary focus on implementation and continuous improvement.
Responsibilities
- Own the Salas O’Brien website as a platform, including its content model, technical infrastructure, and ongoing evolution
- Lead a significant website restructuring initiative, translating approved strategy and design direction into a functioning WordPress implementation
- Partner closely with our in-house design team to ensure alignment between design intent and technical execution
- Manage content architecture, including custom post types, field structures, and content relationships, with a focus on clarity and usability for external audiences
- Build and maintain features that connect prospective clients with the firm’s experts, including enriched professional profiles and intelligent content discovery
- Establish and maintain relationships between people, expertise, markets, services, and thought leadership to support a cohesive digital experience
- Evaluate and implement a modern site search experience that delivers relevant results across all content types
- Apply emerging artificial intelligence capabilities to improve how content and expertise are surfaced, staying current on what is practically deployable
- Own day-to-day site health, performance, and technical maintenance
- Enhance the site’s use of emerging technologies, including AI and tie-ins to broader digital marketing tools such as the CRM
- Manage relationships with external technical partners as needed and document systems and decisions to build institutional knowledge
- Provide other technology-related support as needed
Qualifications And Experience
- Educational Background: Bachelor’s degree in marketing, communications, digital media or related field
- Experience: Eight - twelve years’ experience in digital marketing, content strategy, or marketing technology, with ownership of a content management system at meaningful scale
- Technical Skills: Hands-on experience with WordPress, including custom post types, Advanced Custom Fields, and block-based content development
- Technical Skills: Experience working with APIs, webhooks, and third-party integrations
- Technical Skills: Experience implementing or significantly configuring a website search solution
- Communication Skills: Clear written and verbal communication skills
- Environment Experience: Experience in a professional services or B2B environment preferred
- SEO/AI Familiarity: Familiarity with search engine optimization (SEO) as well as AI optimization
- Adaptability: Flexibility and willingness to work on various projects and tasks, embracing new challenges with enthusiasm.
- Initiative: Demonstrated ability to work independently and take initiative to drive projects forward.
Location
Remote - US
Travel
None
Compensation & Benefits
The expected base salary range for this role is $75,000 - $85,000 USD per year. Actual compensation will be determined based on a number of factors including skills, experience, qualifications, and location.
This role is also eligible for performance-based bonuses and a comprehensive U.S. based benefits package, including:
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off and company holidays
- Wellness programs and employee assistance resources
- Professional development support
Key skills/competency
- Digital Strategy
- Website Management
- WordPress Development
- Content Strategy
- Marketing Technology
- API Integrations
- Site Search Implementation
- AI in Marketing
- SEO Optimization
- B2B Marketing
Skills & topics
- Digital Experience Strategist
- Digital Marketing
- Content Strategy
- Marketing Technology
- Website Management
- WordPress
- Web Development
- SEO
- AI
- B2B Marketing
How to get hired
- Tailor your resume: Highlight experience with WordPress, content strategy, and digital marketing technologies.
- Showcase technical skills: Emphasize hands-on WordPress, API, and site search implementation experience.
- Demonstrate strategic thinking: Explain how you've translated digital strategy into high-performing websites.
- Prepare for interviews: Be ready to discuss your approach to website evolution and AI integration.
- Highlight B2B/Professional Services experience: If applicable, showcase your understanding of this sector.
Technical preparation
Master WordPress custom post types and ACF.,Practice with APIs and third-party integrations.,Build a demo site search configuration.,Experiment with AI content surfacing techniques.
Behavioral questions
Describe a complex website restructuring project.,How do you balance design and technical needs?,Give an example of proactive problem-solving.,How do you stay current with digital trends?
Frequently asked questions
- What is the salary range for the Digital Experience Strategist role at Salas O'Brien?
- The expected base salary range for the Digital Experience Strategist position at Salas O'Brien is $75,000 - $85,000 USD per year. The final compensation will depend on factors such as your skills, experience, qualifications, and location.
- Is the Digital Experience Strategist position remote?
- Yes, the Digital Experience Strategist position is a remote role based in the US.
- What are the key technical skills required for the Digital Experience Strategist?
- Key technical skills for this role include hands-on WordPress experience (custom post types, Advanced Custom Fields, block-based development), experience with APIs, webhooks, third-party integrations, and implementing or configuring website search solutions.
- Does Salas O'Brien offer benefits for this Digital Experience Strategist role?
- Yes, Salas O'Brien offers a comprehensive benefits package for this role, including medical, dental, and vision insurance, 401(k) with company match, paid time off, wellness programs, and professional development support.
- What is the expected experience level for the Digital Experience Strategist?
- The role requires eight to twelve years of experience in digital marketing, content strategy, or marketing technology, with a proven track record of managing a content management system at a meaningful scale.
- What is the primary focus of the Digital Experience Strategist role at Salas O'Brien?
- The primary focus is on implementing and continuously improving the company's website as a strategic marketing platform, operating at the intersection of content strategy, digital architecture, and marketing technology.
- Does Salas O'Brien consider candidates with AI optimization experience for the Digital Experience Strategist role?
- Yes, familiarity with AI optimization is preferred, and the role involves applying emerging AI capabilities to enhance content and expertise discovery on the website.