Paid Search Channel Manager
Sagan Recruitment
Job Overview
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Job Description
Company Overview
Sagan is an exclusive membership community for top executives, founders, and CEOs. They connect international talent with US-based businesses and offer a high-performance remote work environment.
About the Company
A fast-growing company in the home services sector with a performance-driven, analytical focus on digital acquisition and revenue growth.
Position Overview
The Paid Search Channel Manager owns Google Ads and Microsoft Ads strategy, execution, and optimization to drive profitable booked jobs. This role requires a performance mindset and the ability to scale spend efficiently while engaging with a connected, video-based team environment.
Key Responsibilities
- Develop and manage Google Ads and Microsoft Ads campaigns centered on high-intent service keywords.
- Build account structures for efficient budget allocation by service category.
- Conduct ongoing query mining and implement negative keyword strategies.
- Create, test, and optimize ad copy and extensions to maximize call and booking volume.
- Apply smart bidding strategies aligned with cost-per-booked-job and revenue outcomes.
- Analyze performance across device, time, geo, and audience segments.
- Collaborate with internal teams on landing page alignment and message match.
- Implement and maintain accurate tracking including GA4, call tracking tools, and offline conversions.
- Produce weekly reports highlighting performance insights, tests, and recommendations.
Qualifications
- 5+ years of hands-on experience managing performance-focused Google Ads campaigns.
- Proven ability to reduce cost per booked job or improve ROAS while scaling volume.
- Strong skills in smart bidding, query analysis, and negative keyword management.
- Experience with GA4, call tracking platforms, and CRM-based conversion tracking.
- Ability to evaluate funnel performance from click to booked job.
- Experience in home services, local lead generation, or emergency service verticals.
Nice to Haves
- Comfort working with call centers or dispatch teams.
- Familiarity with LSAs.
- Exposure to tools like ServiceTitan, Jobber, or Housecall Pro.
Key skills/competency
Google Ads, Microsoft Ads, smart bidding, query mining, negative keywords, GA4, call tracking, revenue, campaign management, home services
How to Get Hired at Sagan Recruitment
- Customize your resume: Highlight performance marketing achievements.
- Study Sagan Recruitment: Research company values and recent news.
- Emphasize digital skills: Focus on Google Ads and analytics expertise.
- Prepare for analytics: Review smart bidding and tracking experiences.
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