Portfolio Marketing Manager

About The Role

The Enterprise Portfolio Marketing team, part of the Enterprise Marketing team, is responsible for creating unified go-to-market campaigns that leverage S&P Global’s cross-divisional capabilities for the company’s highest-priority growth themes. This role operates at the nexus of divisional product expertise and enterprise commercial strategy, developing and executing integrated campaigns to boost pipeline, brand awareness, and market leadership in areas such as Private Markets, Energy Expansion, Enterprise Data and Generative AI, and other strategic priorities.

This position reports to the Managing Director, Enterprise Portfolio Marketing.

Responsibilities & Impact

As the Portfolio Marketing Manager, you will be operationally responsible for executing enterprise growth-theme campaigns from conception through delivery and measurement. You will collaborate with divisional marketing teams, CCO segment and account teams, content marketing, demand generation, and events to ensure campaigns are impactful, timely, and aligned with divisional activities. This role serves as the campaign engine for the portfolio marketing function, transforming strategic briefs into sequenced, measurable, multi-channel programs that showcase the power of S&P Global’s integrated capabilities to clients and the market.

Campaign Execution & Orchestration

• Own the end-to-end execution of campaigns for assigned enterprise growth themes (e.g., Private Markets, Energy Expansion, Enterprise Data and Generative AI, Supply Chain), covering brief development, channel activation, measurement, and optimization.
• Develop comprehensive campaign plans, including timelines, channel mix, content requirements, audience segmentation, and KPIs, in coordination with content marketing, demand generation, digital, events, and creative teams.
• Manage campaign calendars to ensure proper sequencing with divisional activities, major events (e.g., CERAWeek, Davos), and enterprise commercial priorities.
• Act as the primary operational liaison between the enterprise hub and divisional marketing teams for campaign alignment, asset sharing, and coordinated execution.

Cross-Divisional Coordination

• Partner with divisional product marketers to consolidate product-specific capabilities into cohesive enterprise narratives for each growth theme.
• Facilitate working sessions with divisional marketing leads to identify cross-sell and bundling opportunities that enhance campaign propositions.
• Maintain an up-to-date inventory of divisional assets, case studies, data points, and proof points for use in enterprise campaigns.
• Coordinate with CCO account teams and Client Strategy to ensure campaign messaging aligns with client needs and commercial priorities for target segments.

Content & Channel Activation

• Brief and manage the creation of campaign assets, including thought leadership, data storytelling, client case studies, infographics, video, and digital content, in collaboration with the enterprise content marketing team.
• Coordinate paid media, organic social, email nurture, and web activation with demand generation and digital marketing teams, ensuring consistent messaging across all channels.
• Support the development of sales enablement materials such as pitch decks, one-pagers, and battle cards to equip CCO account teams and divisional sales with campaign-aligned collateral.

Events & Thought Leadership Integration

• Collaborate with Event Governance and divisional teams to integrate growth-theme narratives into S&P Global’s major event calendar, ensuring enterprise campaigns are amplified through conferences, webinars, and proprietary events.
• Identify and coordinate thought leadership opportunities, including panels, keynotes, and media placements, to reinforce enterprise positioning on assigned growth themes.

Performance Measurement & Optimization

• Define and track campaign KPIs, such as pipeline influenced, MQLs generated, engagement rates, brand lift, and cross-divisional lead attribution.
• Produce post-campaign performance reports with actionable insights, sharing results with enterprise and divisional stakeholders to inform future campaigns.
• Contribute to the portfolio marketing measurement framework, identifying benchmarks and best practices for continuous improvement.

Operational Excellence

• Maintain campaign playbooks and templates that document best practices for enterprise growth-theme campaigns, enabling scalable and repeatable execution.
• Manage campaign budgets for assigned themes, tracking spend against plan and optimizing allocation based on performance data.
• Utilize AI and marketing technology tools to enhance content production, personalization, and campaign analytics, aligning with S&P Global’s GenAI ambitions.

What We’re Looking For

Basic Required Qualifications:

• Education: Bachelor’s degree or equivalent relevant experience; MBA or advanced degree preferred.
• Experience: 5+ years of B2B marketing experience, with at least 4 years in campaign management, portfolio marketing, or integrated marketing roles within financial services, technology, or data/analytics industries.
• Campaign Expertise: Demonstrated track record of planning and executing multi-channel, cross-functional campaigns that drive measurable pipeline and revenue outcomes.
• Cross-Functional Coordination: Proven ability to work across matrixed organizations, coordinating with product marketing, content, demand generation, events, and sales teams to deliver integrated campaigns.
• Analytical Skills: Strong proficiency in campaign analytics, attribution modeling, and performance reporting; comfortable with marketing automation platforms and CRM systems.
• Communication: Exceptional written and verbal communication skills, with the ability to distill complex product capabilities into clear, compelling campaign narratives.
• Stakeholder Management: Experience managing multiple concurrent workstreams with senior stakeholders across different business units or divisions.

Additional Preferred Qualifications:

• Experience in financial data, capital markets, energy, or enterprise software sectors.
• Familiarity with account-based marketing (ABM) strategies and tools (e.g., 6sense, Demandbase).
• Experience working within a hub-and-spoke or center-of-excellence marketing model.
• Working knowledge of AI-powered marketing tools and a willingness to pioneer GenAI-enabled workflows.
• Understanding of enterprise sales cycles and how marketing campaigns support complex, multi-stakeholder buying processes.

Key skills/competency:

• Portfolio Marketing
• Campaign Management
• B2B Marketing
• Integrated Marketing
• Cross-Functional Coordination
• Content Marketing
• Demand Generation
• Performance Measurement
• Stakeholder Management
• Marketing Analytics