Growth Product Manager
Rupeezy · Bengaluru, Karnataka, India
- On site
- Full-time
- $120,000 / year
- Bengaluru, Karnataka, India
Job highlights
- Lead website product and user growth initiatives.
- Optimize conversion funnels and user journeys.
- Drive acquisition and engagement through data.
- Collaborate with engineering, design, and marketing.
- Utilize A/B testing and SEO strategies.
About the role
Growth Product Manager
We are looking for a driven and analytical Product Manager to lead the development and optimization of Rupeezy's website product and user growth initiatives. In this role, you will focus on improving user journeys, optimizing conversion funnels, and leveraging data-driven insights to drive acquisition and engagement. You will work closely with engineering, design, marketing, and analytics teams to build and optimize web experiences that improve user acquisition, onboarding, and conversion.
Responsibilities
- Own and drive the product roadmap for Rupeezy's website, focusing on user acquisition, onboarding flows, and conversion optimization.
- Identify opportunities to improve visitor-to-lead conversion rates through landing page optimization and better user journey design.
- Plan and execute A/B testing experiments using tools like Optimizely or VWO to continuously improve product performance.
- Work closely with marketing teams to align SEO, content strategy, and product improvements for organic growth.
- Implement and monitor technical SEO improvements, including site structure, schema markup, page performance, and indexing.
- Analyze user behavior using tools such as Google Analytics 4 Mixpanel, SQL, Tableau, or Hotjar to identify drop-offs and optimize the funnel.
- Collaborate with design and engineering teams to improve UX, page performance, and conversion flows across the website.
- Conduct competitive analysis and market research to identify opportunities for product improvements and growth initiatives.
- Manage stakeholder communication and ensure timely delivery of product initiatives.
Requirements
- 3-6 years of Product Management experience, preferably in fintech or digital platforms.
- Strong experience in Conversion Rate Optimization (CRO), including A/B testing, landing page optimization, and user journey mapping.
- Good understanding of Search Engine Optimization (SEO), including technical SEO, keyword strategy (Semrush/Ahrefs), content audits, and schema markup.
- Strong data analytics skills using tools such as Google Analytics 4 SQL, Tableau, Mixpanel, and heatmapping tools like Hotjar.
- Experience working with cross-functional teams, including engineering, marketing, and design.
- Strong problem-solving ability and a data-driven approach to decision-making.
- Excellent communication and stakeholder management skills.
Good to Have
- Prior experience in stockbroking or fintech platforms is required.
- Exposure to growth product management or acquisition funnels.
- Understanding of UX/UI principles and web performance optimization.
Key skills/competency
- Growth Product Management
- Product Roadmap
- Conversion Rate Optimization (CRO)
- A/B Testing
- SEO
- Technical SEO
- Data Analytics
- User Journey Mapping
- Stakeholder Management
- Fintech Product Management
Skills & topics
- Growth Product Manager
- Product Management
- Fintech
- Digital Platforms
- Conversion Rate Optimization
- CRO
- A/B Testing
- SEO
- Technical SEO
- Data Analytics
- User Acquisition
- User Engagement
- Product Roadmap
- Google Analytics
- Mixpanel
- SQL
- Tableau
- Hotjar
- Optimizely
- VWO
- Semrush
- Ahrefs
- Stakeholder Management
- Cross-functional Teams
- User Journey Mapping
- Web Performance Optimization
- UX/UI
How to get hired
- Tailor your resume: Highlight your Product Management experience, focusing on growth, CRO, and SEO achievements. Quantify your impact with data.
- Showcase your skills: Emphasize your proficiency with analytics tools (GA4, Mixpanel, SQL) and A/B testing platforms (Optimizely, VWO).
- Demonstrate collaboration: Provide examples of successful cross-functional teamwork with engineering, design, and marketing.
- Prepare for interviews: Be ready to discuss your product strategy, problem-solving approach, and how you drive user acquisition and conversion.
Technical preparation
Master GA4, Mixpanel, SQL, Tableau.,Practice A/B testing scenario design.,Review technical SEO best practices.,Understand conversion funnel analysis.
Behavioral questions
Describe a growth initiative you led.,How do you prioritize product features?,Share an experience of cross-functional collaboration.,How do you handle data ambiguity?
Frequently asked questions
- What is the primary focus of the Growth Product Manager role at Rupeezy?
- The Growth Product Manager role at Rupeezy is focused on optimizing the company's website product to drive user growth. This includes improving user journeys, conversion funnels, and leveraging data to enhance acquisition and engagement.
- What are the key responsibilities for a Growth Product Manager at Rupeezy?
- Key responsibilities include owning the product roadmap for the website with a focus on acquisition and conversion, executing A/B tests, analyzing user behavior with tools like GA4 and Mixpanel, and collaborating with marketing, engineering, and design teams.
- What technical skills are essential for this Growth Product Manager position?
- Essential technical skills include strong data analytics using Google Analytics 4, Mixpanel, SQL, and Tableau, proficiency in A/B testing tools like Optimizely or VWO, and a solid understanding of SEO, including technical SEO and schema markup.
- What kind of experience is required for the Growth Product Manager role at Rupeezy?
- The role requires 3-6 years of Product Management experience, with a strong emphasis on Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO). Experience in fintech or digital platforms is preferred.
- How does Rupeezy approach user acquisition and conversion optimization?
- Rupeezy approaches user acquisition and conversion optimization through data-driven insights, continuous A/B testing, optimizing user journeys, and aligning product improvements with marketing strategies like SEO and content.
- What tools are commonly used by the Growth Product Manager at Rupeezy?
- Commonly used tools include Google Analytics 4, Mixpanel, SQL, Tableau, Hotjar for analytics, and Optimizely or VWO for A/B testing. For SEO, tools like Semrush or Ahrefs are also relevant.
- What makes a candidate stand out for the Growth Product Manager position at Rupeezy?
- Candidates who stand out will have prior experience in fintech or stockbroking platforms, demonstrate a strong understanding of growth product management principles, and possess excellent communication and stakeholder management skills, backed by a proven data-driven approach.