Product Marketing Manager, Enterprise & Developers
Runway · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Define and execute go-to-market strategy.
- Own positioning for developer and enterprise audiences.
- Drive product launches and customer research.
- Partner with sales and product teams.
- Utilize AI tools to enhance marketing efforts.
About the role
About Runway
We are building AI to simulate the world through merging art and science. We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world. World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
About The Role
Open to hiring remote across the US — we also have offices in NYC, San Francisco, and Seattle.
We're hiring a Product Marketing Manager to own how we go to market for two of our audiences: technical teams building on Runway's API & enterprises buying Runway as a creative platform. This is an exciting opportunity to be the first PMM dedicated to these audiences — you will define and execute the strategy from scratch.
What you’ll do
- Define and own the positioning and messaging for the developer and enterprise audiences, and the platform narrative that ties them together.
- Grow each audience over time — develop a real point of view on which segments to invest in, which use cases to make Runway known for, and feed what's working in market back into product and positioning.
- Run frequent launch cycles end-to-end for both motions, working closely with the product, creative, and marketing teams.
- Develop deep customer and competitive intelligence through qualitative and quantitative research that helps shape product/roadmap decisions and feeds into sales enablement.
- Partner closely with sales and deployment teams on pricing and packaging, pipeline-driving programs, and translating what they're hearing in the field into sharper positioning.
What you’ll need
- 5+ years product marketing, with at least 2 years in B2B product marketing.
- Direct experience marketing to technical and enterprise buyers.
- Ability to translate technical concepts to compelling narratives.
- Strong audience and customer research chops.
- Track record of launches that broke through and building positioning and messaging that measurably improved sales results.
- Strong cross-functional operator who can drive alignment on complex problems and decisions — positioning, launches, roadmap direction, pricing, and more.
- Ability to use AI tools to scale your work — you can set up agents to track competitive intel, use Cursor or Claude Code to prototype landing pages from our codebase, and generally don't wait on engineering or creative for things you can build yourself.
- Strong writing skills; holds the bar on copy across assets.
Nice to have
- Experience building out a multi-audience strategy.
- Marketed across both PLG/self-serve and sales-led motions.
- Background in creative tooling or AI products.
Working at Runway
Great things come from great teams. We’d love to hear from you.
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
Key skills/competency
- Product Marketing
- B2B Marketing
- Technical Marketing
- Enterprise Sales
- Developer Marketing
- Positioning & Messaging
- Go-to-Market Strategy
- AI Products
- Customer Research
- Launches
Skills & topics
- Product Marketing Manager
- AI
- Machine Learning
- B2B Marketing
- Enterprise
- Developers
- Go-to-Market
- Positioning
- Messaging
- Launches
- Remote
- US
How to get hired
- Tailor your resume: Highlight your 5+ years of product marketing experience, especially B2B, technical, and enterprise buyer focus.
- Showcase launches: Detail past successful product launches and measurable sales impact from your messaging.
- Demonstrate AI proficiency: Mention any experience using AI tools for competitive intel or prototyping.
- Emphasize collaboration: Provide examples of driving cross-functional alignment on complex product marketing initiatives.
- Prepare for technical translation: Be ready to explain how you translate complex technical concepts into compelling narratives.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the work arrangement for the Product Marketing Manager role at Runway?
- Runway is open to hiring remotely across the US for this Product Marketing Manager position. They also have physical offices in NYC, San Francisco, and Seattle, offering flexibility in work location.
- What specific audiences will the Product Marketing Manager target at Runway?
- The Product Marketing Manager will focus on two key audiences: technical teams building on Runway's API and enterprises purchasing Runway as a creative platform. This role is the first dedicated PMM for these segments.
- What is the primary goal of the Product Marketing Manager at Runway?
- The primary goal is to define and execute the go-to-market strategy for the developer and enterprise audiences, owning their positioning, messaging, and growth over time.
- What level of experience is required for the Product Marketing Manager role at Runway?
- You'll need 5+ years of product marketing experience, with at least 2 years specifically in B2B product marketing. Experience marketing directly to technical and enterprise buyers is essential.
- Does Runway encourage the use of AI tools for this role?
- Yes, Runway explicitly states a need for candidates who can use AI tools to scale their work, such as setting up agents for competitive intel or prototyping landing pages.
- What are the 'nice to have' qualifications for the Product Marketing Manager position?
- Nice-to-have qualifications include experience building multi-audience strategies, marketing across both PLG/self-serve and sales-led motions, and a background in creative tooling or AI products.
- How does Runway approach compensation for the Product Marketing Manager role?
- Runway offers competitive market-based salary ranges, considering relevant experience, skill level, and internal equity. Compensation is part of a larger package, and ranges can be adjusted for candidates with different experience levels. Salary ranges provided are for US-based candidates.
- What is Runway's mission and vision?
- Runway's mission is to build AI to simulate the world by merging art and science, believing that world models are key to advancing AI beyond language models for complex problems like robotics and scientific discovery.