Sr. Product Marketing Manager (Remote)
Rula · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
Job highlights
- Lead B2B product marketing strategy and execution.
- Develop positioning and messaging for diverse audiences.
- Create sales enablement assets and toolkits.
- Partner with Sales to drive pipeline growth.
- Leverage market insights and AI for impact.
About the role
About Rula's Mission
We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms. We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being. We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About The Role
We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams. This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close. You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative. This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline.
Required Qualifications
- 7+ years of relevant experience
- 3+ years of experience in product marketing domain space, including within marketplaces, employer benefits landscape, healthcare industry, and/or in a B2B2C context
- Demonstrated ability to create audience-specific messaging frameworks and positioning for complex, multi-stakeholder buyers
- Comfort working across multiple B2B audiences, with dedicated expertise building and maintaining a B2B sales toolkit (pitch decks, one-pagers, battlecards, case studies) from low baseline
- Quantifiable track record of partnering closely with Sales teams to gather field insights and translate them into deal-winning assets and messaging
- Experience utilizing a user-centric mindset conducting primary research to develop buyer personas and ICPs
- Proven AI fluency — actively leveraging AI tools to accelerate drafting, research synthesis, and asset creation
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
- Previous experience working directly in mental healthcare industry
- Strong executive communication and presentation skills; with comfort presenting strategy and recommendations to senior leadership
- 1+ years experience at a high-growth start-up
What We Offer
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fun team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Our Team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Key skills/competency
- Product Marketing
- B2B Marketing
- Go-to-Market Strategy
- Messaging and Positioning
- Sales Enablement
- Market Research
- Buyer Personas
- AI Tools
- Healthcare Industry
- Start-up Environment
Skills & topics
- Product Marketing Manager
- B2B Marketing
- Go-to-Market Strategy
- Messaging
- Positioning
- Sales Enablement
- Market Research
- Buyer Personas
- AI
- Healthcare
- Remote
- Start-up
How to get hired
- Tailor your resume: Highlight B2B product marketing, healthcare, and AI experience.
- Showcase your portfolio: Include examples of sales enablement assets you've created.
- Emphasize GTM strategy: Detail your experience developing and executing go-to-market plans.
- Research Rula's mission: Align your application with their focus on mental well-being.
- Prepare for AI questions: Be ready to discuss your AI fluency and tools used.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the primary focus of the Sr. Product Marketing Manager role at Rula?
- The Sr. Product Marketing Manager at Rula will be responsible for bridging Rula's go-to-market strategy with Sales and B2B Marketing teams. This involves owning B2B positioning and messaging, creating deal-winning assets, and developing the foundational go-to-market toolkit to support commercial growth.
- What experience is required for the Sr. Product Marketing Manager B2B position at Rula?
- Candidates need 7+ years of relevant experience, with at least 3 years in product marketing within marketplaces, the employer benefits landscape, the healthcare industry, or a B2B2C context. Experience in building B2B sales toolkits and partnering with sales teams is also crucial.
- Is this Sr. Product Marketing Manager role at Rula remote?
- Yes, Rula is a remote-first company. This position is 100% remote, with the requirement that candidates must be based in the United States. Rula is currently not hiring in Hawaii.
- What kind of B2B sales assets will the Sr. Product Marketing Manager create at Rula?
- The role involves owning and evolving the foundational GTM toolkit. This includes creating and refining pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative that supports the Sales team.
- How does Rula support employee well-being for remote employees?
- Rula offers comprehensive benefits including medical, dental, vision, life, and disability insurance, FSA/HSA options, a 401(k) plan, generous time-off policies with company-wide shutdown weeks, paid parental leave, an Employee Assistance Program (EAP), and a new hire home office stipend.
- What is Rula's stance on diversity and inclusion for the Sr. Product Marketing Manager role?
- Rula believes that diversity, equity, and inclusion are fundamental to their mission. They are dedicated to fostering a culture of inclusion where employees feel safe, seen, heard, and valued.
- What level of experience is needed for a Sr. Product Marketing Manager at Rula?
- A minimum of 7 years of relevant experience is required, with at least 3 years specifically in product marketing within relevant domains like healthcare or B2B2C.
- Does Rula expect AI fluency for the Sr. Product Marketing Manager position?
- Yes, proven AI fluency is a requirement. Candidates are expected to actively leverage AI tools to accelerate drafting, research synthesis, and asset creation for the role.