European Brand Director
@ Ruggable

London, England, United Kingdom
$150,000
On Site
Full Time
Posted 22 days ago

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XXXXXXXXX XXXXXXXXXXXXX XXXXXX****** @ruggable.com
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Job Details

About Ruggable

Ruggable is a leading direct-to-consumer e-commerce brand based in Los Angeles, California with a strong track record of profitable growth. With a loyal customer base and a passion for design, their patented washable rug design is transforming the home décor sector.

Job Summary

The European Brand Director role at Ruggable is designed to reinvent home styling. This role involves owning the regional brand strategy, aligning global positioning with local market nuances, and executing integrated campaigns across Europe.

What You’ll Do

  • Lead and own the brand strategy for Europe.
  • Create and implement brand campaigns for local markets.
  • Oversee PR, social, and influencer initiatives.
  • Champion visual and verbal brand identity for consistency.
  • Leverage consumer and market insights to drive performance.
  • Inspire and manage a European brand team in collaboration with US counterparts.
  • Monitor and optimize brand health and campaign results.

What You’ll Need to Have

8+ years in brand marketing/strategy, ideally within DTC or consumer lifestyle companies. Proven ability to adapt global brands for regional audiences, lead multi-country campaigns, and foster strong cross-cultural collaboration. A deep passion for design and lifestyle combined with strategic data-driven decision-making is essential.

Preferred Qualifications

Experience in fast-paced startups or e-commerce environments and managing campaigns across multiple European territories is an advantage.

Key Skills/Competency

  • Brand Strategy
  • European Markets
  • E-commerce
  • Campaign Management
  • Data-Driven Decisions
  • PR & Social Media
  • Team Leadership
  • Consumer Insights
  • Storytelling
  • Cross-cultural Collaboration
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How to Get Hired at Ruggable

🎯 Tips for Getting Hired

  • Customize your resume: Tailor experiences in European brand strategy.
  • Highlight campaign results: Include data-driven marketing achievements.
  • Research Ruggable: Understand their patented design and market approach.
  • Prepare for interviews: Focus on cultural and leadership examples.

📝 Interview Preparation Advice

Technical Preparation

Review brand performance analytics tools.
Study European market data trends.
Practice adapting global strategies locally.
Update digital campaign management skills.

Behavioral Questions

Describe a challenging cross-cultural campaign experience.
Explain managing diverse team conflicts.
Discuss a time you adapted strategy quickly.
Share examples of leadership under pressure.

Frequently Asked Questions