Director of Marketing
@ Ruff Roofers

Hybrid
$140,000
Hybrid
Full Time
Posted 22 days ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXXXX******* @ruffroofers.com
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Job Details

About Ruff Roofers

With more than 86 years in business, Ruff Roofers has built a reputation for excellence in the commercial exterior services industry. Our platform combines decades of craftsmanship and integrity with a modern focus on innovation, technology, and growth.

Role Description

The Director of Marketing will lead and execute digital marketing initiatives across our enterprise platform of commercial service brands. This is a hands-on, strategic execution role ideal for a senior marketer who excels in both strategy and implementing campaigns. You will design the strategy, implement campaigns, create content, and optimize performance directly.

Key Responsibilities

  • Own digital presence across multiple companies
  • Drive inbound demand, SEO performance, email marketing, and content creation
  • Develop and execute multi-channel campaigns with measurable ROI
  • Utilize marketing automation and CRM tools
  • Analyze data using tools like Google Analytics and Looker Studio

Qualifications

  • 5+ years in digital marketing for commercial service-based businesses
  • Deep knowledge of SEO, SEM, email marketing, and content strategy
  • Experience with tools such as HubSpot, ActiveCampaign, Salesforce, Constant Contact, and SEMRush
  • Strong writing, editing, and storytelling skills
  • Data-driven mindset with analytical proficiency

Key skills/competency

  • Digital Marketing
  • SEO
  • SEM
  • Email Marketing
  • Content Creation
  • Marketing Automation
  • CRM
  • Analytics
  • Data-Driven
  • Campaign Management
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How to Get Hired at Ruff Roofers

🎯 Tips for Getting Hired

  • Research Ruff Roofers: Understand company history and culture details.
  • Customize your resume: Highlight digital marketing experience clearly.
  • Show measurable results: Emphasize ROI and campaign success.
  • Prepare for technical questions: Brush up on SEO, CRM, and analytics.

📝 Interview Preparation Advice

Technical Preparation

Review SEO and SEM basics.
Practice using Google Analytics reports.
Familiarize with HubSpot and Salesforce.
Update skills on campaign automation.

Behavioral Questions

Discuss past campaign strategy challenges.
Explain decision-making under pressure.
Describe teamwork in campaign execution.
Share examples of creative problem-solving.

Frequently Asked Questions