Director of Marketing @ Ruff Roofers
placeHybrid
attach_money $140,000
businessHybrid
scheduleFull Time
Posted 19 hours ago
Your Application Journey
Interview
Email Hiring Manager
******* @ruffroofers.com
Recommended after applying
Job Details
About Ruff Roofers
With more than 86 years in business, Ruff Roofers has built a reputation for excellence in the commercial exterior services industry. Our platform combines decades of craftsmanship and integrity with a modern focus on innovation, technology, and growth.
Role Description
The Director of Marketing will lead and execute digital marketing initiatives across our enterprise platform of commercial service brands. This is a hands-on, strategic execution role ideal for a senior marketer who excels in both strategy and implementing campaigns. You will design the strategy, implement campaigns, create content, and optimize performance directly.
Key Responsibilities
- Own digital presence across multiple companies
- Drive inbound demand, SEO performance, email marketing, and content creation
- Develop and execute multi-channel campaigns with measurable ROI
- Utilize marketing automation and CRM tools
- Analyze data using tools like Google Analytics and Looker Studio
Qualifications
- 5+ years in digital marketing for commercial service-based businesses
- Deep knowledge of SEO, SEM, email marketing, and content strategy
- Experience with tools such as HubSpot, ActiveCampaign, Salesforce, Constant Contact, and SEMRush
- Strong writing, editing, and storytelling skills
- Data-driven mindset with analytical proficiency
Key skills/competency
- Digital Marketing
- SEO
- SEM
- Email Marketing
- Content Creation
- Marketing Automation
- CRM
- Analytics
- Data-Driven
- Campaign Management
How to Get Hired at Ruff Roofers
🎯 Tips for Getting Hired
- Research Ruff Roofers: Understand company history and culture details.
- Customize your resume: Highlight digital marketing experience clearly.
- Show measurable results: Emphasize ROI and campaign success.
- Prepare for technical questions: Brush up on SEO, CRM, and analytics.
📝 Interview Preparation Advice
Technical Preparation
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Review SEO and SEM basics.
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Practice using Google Analytics reports.
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Familiarize with HubSpot and Salesforce.
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Update skills on campaign automation.
Behavioral Questions
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Discuss past campaign strategy challenges.
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Explain decision-making under pressure.
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Describe teamwork in campaign execution.
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Share examples of creative problem-solving.
Frequently Asked Questions
What experience is required for the Director of Marketing at Ruff Roofers?
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How important is SEO knowledge for this Director of Marketing role?
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Which marketing tools should applicants be familiar with at Ruff Roofers?
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Is this role focused on leadership or hands-on execution?
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How can I prepare for an interview for the Director of Marketing position at Ruff Roofers?
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