Strategic Events and Tradeshow Manager

Strategic Events and Tradeshow Manager at Rubrik

Rubrik is seeking a creative and organized Strategic Events and Tradeshow Manager to collaborate in sourcing, planning, and executing a comprehensive portfolio of revenue-generating tradeshows and events. This role is crucial in driving brand awareness, generating leads, and supporting the overall sales and marketing strategy. If you’re passionate about the development of successful event initiatives designed to create sales opportunities, brand awareness, and premium customer experiences – this is the role for you! The ideal candidate is scrappy, with an upbeat, can-do attitude and impeccable attention to detail.

What You'll Be Doing

• Contribute to the overall strategy and execution of event-based marketing for third-party events, from understanding the competitive landscape, developing a corresponding event plan, and implementing associated logistics.
• Collaborate with cross-functional teams (e.g., Sales, Product Marketing, Brand, and Demand Generation) to define event objectives, event messaging, creative deliverables, and planning timelines to ensure events deliver measurable results.
• Develop internal promotional strategy and sales enablement materials to ensure sales engagement and meeting targets are achieved.
• Manage event deliverables from start to finish including budget development, materials creation, staffing, on-site set-up and logistics, and post-event reporting.
• Ensure booth design, collateral, and digital assets maintain a cohesive brand presence and create engagement with event attendees.
• Collaborate with the Marketing Operations team on data entry, list management, and basic event reporting.
• Implement strong follow-up with sales teams and measure results against goals to evaluate future participation, areas of improvement, and recommendations.
• Support broader events team on global initiatives, including ancillary event support and management of the events calendar to ensure that all major events and campaigns are documented and communicated to internal teams.

About You

• A minimum of 7+ years of event marketing experience, managing third-party trade shows and supporting digital events within high technology.
• Analytical, results-oriented, thrives in a fast-paced environment.
• Organized, detail-oriented, and highly motivated, with project management experience of multiple concurrent events in deadline-driven environment.
• Roll up your sleeves, can-do attitude with strong interpersonal skills.
• Willingness to travel to various locations for events; up to 30%, including some weekends. As most travel is West/Midwest Coast based, priority will be given to candidates within those regions due to associated travel requirements.
• Working knowledge of Salesforce.com, Tableau, Marketo, and GSuite applications.

Key skills/competency

• Event Marketing
• Tradeshow Management
• Project Management
• Lead Generation
• Brand Awareness
• Cross-functional Collaboration
• Budget Management
• Salesforce
• Marketo
• Event Logistics