Demand Generation Manager – Cybersecurity & AI (Contractor | Remote)
Rosie's People · New York, NY
- Hybrid
- Part-time
- $80,000 / year
- New York, NY
Job highlights
- Design and execute demand generation for AI/cybersecurity company.
- Build repeatable demand foundations in a lean environment.
- Own end-to-end demand gen across customer segments.
- Focus on measurable pipeline generation and qualified opportunities.
- Requires hands-on strategy and execution in early-stage tech.
About the role
Demand Generation Manager – Cybersecurity & AI (Contractor | Remote)
This opportunity is suited to experienced B2B demand generation professionals with a background in enterprise or regulated-industry technology. Our client is an early-stage AI and cyber intelligence company building advanced solutions in cyber risk, compliance, and threat intelligence for financial services and other high-stakes sectors. The business is now seeking a Demand Generation Manager to design and execute its early demand engine and support commercial growth. This is a hands-on, builder role for someone comfortable moving from strategy to execution in a lean environment.
About The Opportunity
This role is offered on a contractor / fractional basis and structured as a commercial engagement. You will own end-to-end demand generation activity across defined customer segments, working closely with marketing and sales leadership to generate awareness, engagement, and qualified opportunities. The focus is on building repeatable demand foundations rather than operating within a mature, fully resourced marketing function.
Key Responsibilities
- Designing and executing a demand generation roadmap across priority sectors (e.g. financial services, fintech, regulated industries)
- Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
- Building and managing lead-nurture journeys for complex buying committees (CISO, risk, compliance, IT, innovation)
- Collaborating with leadership to define ICPs, personas, and core messaging
- Creating and repurposing cornerstone content into campaign-ready assets that support the sales cycle
- Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
- Experimenting with targeted, account-based motions for high-value prospects and partner ecosystems
- Testing, iterating, and sharing insights across marketing, sales, and product teams to refine GTM approach
Who This Opportunity Is For
You are likely to be a strong fit if you:
- Have 4+ years of experience in B2B SaaS demand generation or growth marketing
- Have owned campaigns that generated measurable pipeline, not just leads
- Are comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
- Can quickly grasp and communicate complex concepts in cybersecurity, AI, or risk/compliance
- Write clearly for both technical and executive audiences
- Thrive in early-stage or scaling environments with limited structure and high autonomy
Nice to Have
- Experience in marketing into regulated industries (banking, payments, insurance, healthcare, critical infrastructure)
- Exposure to cybersecurity, threat intelligence, GRC, or risk quantification concepts
- Experience launching or scaling demand functions in early-stage B2B technology companies
Role Structure & Commercial Terms
This opportunity is structured as a fractional / consulting engagement, with: Outcome-linked commercial terms, Flexibility around hours and working patterns, Scope to expand responsibility and commercial alignment as the business grows. This opportunity is designed for individuals who are comfortable with early-stage venture environments, where initial participation is aligned with long-term growth and future scaling milestones. Further details will be discussed with the shortlisted candidates.
Final Note
This opportunity suits individuals who enjoy building demand engines from first principles and are motivated by ownership, autonomy, and tangible commercial impact.
Key skills/competency
- B2B Demand Generation
- Cybersecurity Marketing
- AI Marketing
- SaaS Demand Generation
- Growth Marketing
- Campaign Management
- Lead Nurturing
- Marketing Operations
- Account-Based Marketing
- Content Marketing
Skills & topics
- Demand Generation Manager
- B2B Marketing
- Cybersecurity
- AI
- SaaS
- Growth Marketing
- Campaign Management
- Lead Generation
- Marketing Operations
- Contractor
- Remote
How to get hired
- Tailor your resume: Highlight B2B SaaS demand generation experience, campaign ownership, and measurable pipeline results.
- Showcase technical skills: Emphasize proficiency with HubSpot, LinkedIn Ads, and analytics tools for Rosie's People.
- Demonstrate domain knowledge: Detail your understanding of cybersecurity, AI, and regulated industries.
- Highlight builder mentality: Showcase experience in early-stage, high-autonomy environments with Rosie's People.
- Prepare for strategy: Be ready to discuss your approach to building demand engines from scratch for Rosie's People.
Technical preparation
Behavioral questions
Frequently asked questions
- What is the work arrangement for the Demand Generation Manager role at Rosie's People?
- This Demand Generation Manager role is a remote contractor position, offering flexibility in hours and working patterns. It is ideal for individuals comfortable with early-stage venture environments and remote collaboration.
- What specific industries does Rosie's People focus on for demand generation?
- Rosie's People targets enterprise and regulated industries, with a particular focus on financial services, fintech, and other high-stakes sectors requiring cyber risk, compliance, and threat intelligence solutions.
- What are the key responsibilities for this Demand Generation Manager contractor role?
- Key responsibilities include designing and executing demand generation roadmaps, running multi-channel campaigns, building lead-nurture journeys, defining ICPs and messaging, creating campaign assets, setting up marketing operations, and experimenting with account-based marketing strategies.
- What experience is required for the Demand Generation Manager position at Rosie's People?
- The ideal candidate has 4+ years of B2B SaaS demand generation or growth marketing experience, a proven track record of generating measurable pipeline, hands-on tool experience (HubSpot, LinkedIn Ads), and the ability to grasp complex cybersecurity and AI concepts.
- Is there an opportunity for growth within this contractor role at Rosie's People?
- Yes, this fractional engagement has scope to expand responsibility and commercial alignment as the business grows, aligning initial participation with long-term growth and future scaling milestones.
- What kind of marketing operations are expected for this Demand Generation Manager role?
- This role involves setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting, to support demand generation efforts in an early-stage environment.
- How are the commercial terms structured for this Demand Generation Manager contractor role?
- The commercial terms for this role are outcome-linked, offering flexibility and aligning initial participation with the company's long-term growth and future scaling milestones.