Sr. Analyst, Digital Analytics

Who We're Looking For

The Sr. Analyst, Digital Analytics will play a key role in driving data-informed decision-making across our digital platforms. This role is focused on leveraging digital data to analyze user behavior, optimize digital experiences and buyflows, and provide actionable insights that align with business objectives to improve the digital user experience and reduce areas of friction.

The ideal candidate is a data enthusiast who excels in uncovering trends, identifying optimization opportunities, and crafting insights that guide personalization, content strategy, and performance improvements across web and mobile digital applications.

What You'll Do

• Data Analysis & Insights: Analyze digital user behavior across platforms, including websites, mobile apps, and internal applications, using tools such as Adobe Analytics, Google Analytics, Dynatrace, Quantum Metric and other data platforms.
• Provide actionable insights by identifying trends, patterns, and areas of opportunity to enhance the digital experience and improve KPIs, such as engagement, conversion, retention, and satisfaction.
• Develop and maintain dashboards and reports to track key performance metrics, delivering clear, concise insights to stakeholders at all levels.
• Pull and create complex customer profile and interaction datasets to map and optimize customer journey and experience.
• Cross-Functional Collaboration: Work closely with product and development teams to ensure data insights are integrated into decision-making processes and digital product strategies.
• Support the personalization team with data segmentation and user behavior analysis to drive targeted and tailored digital experiences.
• Partner with customer service and support teams to analyze and enhance digital service journeys, focusing on customer satisfaction and efficiency.
• Data Governance & Management: Ensure the accuracy and integrity of data collected through tagging and tracking, working closely with developers to implement and maintain analytics setups.
• Maintain compliance with data privacy regulations, ensuring analytics practices align with organizational and legal standards.
• Proactively troubleshoot data issues, ensuring consistency and reliability across reports and dashboards.
• Innovation & Trends: Stay updated on industry trends, tools, and best practices in digital analytics, applying new techniques to enhance data analysis and insights.
• Experiment with emerging analytics tools and methodologies, such as predictive analytics, to identify potential opportunities for innovation.

What You Bring

• Education: Bachelor’s degree in data science, statistics, marketing, or a related field (Master’s degree preferred).
• Experience: 3+ years of experience in digital data analytics, with a proven ability to analyze and report on web and mobile app performance.
• Technical Skills: Proficiency in analytics tools such as Google Analytics, Adobe Analytics, Dynatrace, Quantum Metric and Firebase. Familiarity with data visualization tools like Tableau, Power BI, or Looker is a plus.
• Data Tracking & Implementation: Strong understanding of tracking/tagging implementation using Google Tag Manager, Adobe Launch, or similar platforms.
• Programming & Querying Skills: Knowledge of SQL and Python, particularly for data manipulation, querying, and advanced analytics use cases.
• Retail & Telecommunications Expertise: Experience in the retail and telecommunications industry is an asset, with an understanding of eCommerce and service journey analytics considered a bonus.
• Analytical Thinking: Strong quantitative and analytical skills, with the ability to synthesize data into actionable insights.
• Collaboration Skills: Excellent communication and interpersonal skills, with a proven ability to present complex data to non-technical audiences.
• Project Management: Experience managing multiple projects and deadlines in a fast-paced environment.
• AI & Predictive Analytics: Familiarity with AI-driven tools and predictive analytics is an advantage.

What’s in it for you?

Rogers Communications believes in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including a competitive salary and annual bonus, flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs. Enjoy up to 50% off Rogers Services and Blue Jays Tickets, paid time off for volunteering, and company matching contributions to charities. Growth and development opportunities are supported by the My Path self-driven career development program. Wellness programs include Homewood employee & family assistance program, Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions, and low or no-cost fitness membership. Rogers Communications is committed to environmental protection and strong diversity and inclusion with employee resource groups supporting equity-deserving groups.

Key skills/competency

• Digital Analytics
• User Behavior Analysis
• Adobe Analytics
• Google Analytics
• SQL
• Python
• Data Visualization
• KPI Tracking
• A/B Testing
• Tagging Implementation