Marketing Manager (Spirits Brand)
Roc Nation · New York, NY
- On site
- Full-time
- $85,000 / year
- New York, NY
Job highlights
- Lead spirits brand marketing and storytelling.
- Develop integrated marketing campaigns.
- Leverage artists and influencers for reach.
- Drive trade marketing and activations.
- Manage experiential events and brand presence.
About the role
Marketing Manager Spirits Brand
Reports to: Creative Strategy Director
Location: New York, NY (On-Site, 5 days a week in office)
The Role
Roc Nation is looking for a Marketing Manager with a deep passion for spirits, culture, and hospitality to lead the marketing strategy and storytelling for a Roc Nation spirits brand. This role will shape how the brand shows up across culture—bridging influential voices, elevated nightlife, and curated experiences—to build a brand that feels both culturally relevant and inherently credible.
Working closely with the larger creative & digital team, this individual will drive integrated campaigns, cultural moments, and on- and off-premise activations that build desirability, distinction, and long-term brand affinity.
Key Areas of Focus
- Brand Strategy: Lead the development of brand campaigns, creative briefs, and seasonal programs rooted in craft, origin, and modern ritual. Shape a narrative that thoughtfully integrates cultural influence and authentic brand storytelling, ensuring the brand stands on its own while benefiting from aligned voices and platforms. Translate insights into refined positioning that resonates across both consumer and trade audiences, elevating perception in key moments of consumption.
- Campaign Development & Execution: Own the creation of 360° integrated campaigns across digital, social, influencer, experiential, and traditional channels. Partner with Roc Nation creative team to build a cohesive brand world—balancing cultural visibility with intentional, high-quality storytelling. Collaborate with an in-house multimedia team to capture atmosphere, energy, and detail, ensuring all outputs feel considered and aligned with the brand’s tone and presence.
- Brand Ambassador & Influencers: Leverage access to artists, content creators and partners to extend the brand’s reach. Develop partnerships beyond endorsement—creating shared moments, rituals, and experiences that deepen brand connection. Identify and collaborate with creators and hospitality voices who bring credibility within cocktail, nightlife, and cultural spaces.
- Trade Marketing: Develop retail and on-premise activation programs to support sales initiatives. Manage and develop POS materials, product education tools, and promotional programs for distributors and key accounts. Partner with sales and distribution teams to ensure the brand earns placement in key accounts and influential venues, reinforcing both trial and repeat engagement.
- Experiential & Events: Lead brand presence across music festivals, invite-only tastings, nightlife activations, and VIP experiences. Manage event budgets, planning, logistics, and post-event performance measurement. Ensure brand ambassadors deliver authentic, high-quality consumer experiences.
- Agility & Innovation: Bring forward fresh ideas rooted in culture, mixology, hospitality, and consumer behavior. Learn quickly when facing new problems, analyze both successes and failures for clues to improvement; experiment and try to find new solutions. Stay sharp on category innovations, emerging platforms, and shifts in consumer expectations.
- Drive for Results: Operate with focus and accountability to deliver high-impact work. Manage multiple initiatives simultaneously while maintaining a strong emphasis on quality, consistency, and brand integrity.
- Leadership & Communication: Communicate effectively across internal teams, agencies, distributors, and partners. Ensure alignment across all stakeholders while upholding a consistent brand voice across consumer and trade touch points.
Qualifications
- 4+ years of experience in spirits, beverage alcohol, CPG, or lifestyle marketing.
- Strong understanding of culture-driven or talent-led brands.
- Passion for spirits, cocktail culture, nightlife, and hospitality.
- Proven ability to translate strategy into integrated, insight-driven campaigns.
- Deep knowledge of social platforms, influencer ecosystems, and content strategy.
- Familiarity with the three-tier system and alcohol regulations preferred.
- Strong communication, project management, and cross-functional collaboration skills.
What We’re Looking For
- A brand-builder with a sharp cultural pulse.
- A storyteller who knows how to balance influence with authenticity.
- A proactive operator who thrives in a fast-moving, entrepreneurial environment.
- Someone passionate about tequila, cognac, and champagne—its craft, heritage, and future.
Benefits & Perks
- HEALTH: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
- YOURSELF: Free concert tickets, paid time off including paid holidays, sick time and floating days.
- CAREER: Career and skill development programs with School of Live.
- WEALTH: 401(k) program with company match.
Note – Roc Nation benefits and policies differ from Live Nation.
Key skills/competency
- Marketing Strategy
- Brand Management
- Campaign Execution
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
- Experiential Marketing
- Trade Marketing
- Content Strategy
- Brand Storytelling
Skills & topics
- Marketing Manager
- Spirits Marketing
- Brand Strategy
- Campaign Management
- Digital Marketing
- Influencer Marketing
- Experiential Marketing
- Roc Nation
- New York
- Hospitality Marketing
How to get hired
- Tailor your resume: Highlight your spirits marketing, brand strategy, and campaign execution experience. Use keywords from the job description.
- Craft a compelling cover letter: Showcase your passion for spirits, culture, and Roc Nation's vision. Emphasize your brand-building and storytelling abilities.
- Network strategically: Connect with Roc Nation employees on LinkedIn to gain insights into their culture and hiring process.
- Prepare for interviews: Be ready to discuss your experience with spirits marketing, cultural relevance, and driving results.
Technical preparation
Study spirits market trends and consumer behavior.,Master digital marketing and social media platforms.,Familiarize yourself with the three-tier system.,Practice campaign planning and execution techniques.
Behavioral questions
Describe a successful spirits brand campaign you led.,How do you balance brand influence with authenticity?,Share an example of entrepreneurial initiative.,How do you stay updated on cultural trends?
Frequently asked questions
- What is the salary range for the Marketing Manager Spirits Brand role at Roc Nation?
- The expected compensation for the Marketing Manager Spirits Brand position at Roc Nation is between $68,000.00 and $85,000.00 USD annually. This range can vary based on factors such as your location, qualifications, skills, and overall experience.
- Is this Marketing Manager Spirits Brand position remote or on-site?
- This Marketing Manager Spirits Brand role is an on-site position located in New York, NY, requiring 5 days a week in the office.
- What specific spirits knowledge is beneficial for the Marketing Manager Spirits Brand role at Roc Nation?
- A passion for spirits, cocktail culture, nightlife, and hospitality is crucial. Familiarity with tequila, cognac, and champagne, including their craft, heritage, and future, is highly desirable for this Marketing Manager Spirits Brand position.
- What are the key responsibilities of the Marketing Manager Spirits Brand at Roc Nation?
- Key responsibilities include leading brand strategy and storytelling, developing 360° integrated campaigns, leveraging brand ambassadors and influencers, managing trade marketing and activations, and overseeing experiential events.
- What qualifications are needed for the Marketing Manager Spirits Brand role at Roc Nation?
- You need 4+ years of experience in spirits, beverage alcohol, CPG, or lifestyle marketing, a strong understanding of culture-driven brands, and proven campaign execution skills. Familiarity with the three-tier system is a plus.
- Does Roc Nation offer benefits for the Marketing Manager Spirits Brand position?
- Yes, Roc Nation offers a comprehensive benefits package including medical, vision, dental, and mental health benefits, along with a 401(k) program with company match, paid time off, and career development opportunities.