Director of Digital Marketing and Strategy

Director, Digital Marketing and Strategy (Distribution)

Roc Nation is seeking a Director of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Marketing and serves as a key member of the Roc Nation digital team servicing Distribution clients. The role will support continued development and growth for a diverse roster of Roc Nation artists.

The role will involve managing a team of digital marketers, executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists, and maintaining artist web & social platforms. This Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.

Key Responsibilities

• Leadership: Lead, mentor, and grow a team of digital marketing specialists, fostering a culture of innovation, data-driven decision-making, and professional development.
• Content Marketing: Develop and execute digital marketing/sales and content distribution strategies for clients; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases.
• Partner Management: Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives.
• Content Development: Produce and post digital content, including text, images, videos; liaise with artists and their teams to develop artist-generated content.
• Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties.
• Creative Marketing and Revenue Development: Grow artist awareness, site traffic, and content syndication through third-party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes, and exclusive content promotions to drive revenue.
• Reporting and Analysis: Compile and distribute regular reports to the internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners.
• Other Priority Marketing: Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist launches.

Qualifications

• 7-8+ years of experience managing the use of and/or relationships with digital distribution and social platforms.
• Extensive knowledge of and passion for the music market.
• Experience managing high-performing teams in a fast-paced environment.
• An in-depth understanding of social media platforms, industry trends, new technologies, and digital music services.
• Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously.
• The highest attention to detail.
• Track record of building and maintaining strong business relationships.
• Strong oral/written communication skills.
• The drive to take initiative, work independently, and be accountable, while also being a collaborative, positive, and flexible team player.
• Bachelor's degree in a related field preferred.
• Experience running reports and exporting data from Google Analytics, email service providers, CRM, and other audio/video/social platforms.
• Experience working with social management and listening platforms.
• Experience working with content management systems, especially WordPress.
• Knowledge using basic audio, photo, and video editing programs.
• Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.

Benefits & Perks

• HEALTH: Medical, vision, dental, and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
• YOURSELF: Free concert tickets, paid time off including paid holidays, sick time, and floating days.
• CAREER: Career and skill development programs with School of Live.
• WEALTH: 401(k) program with company match.

Note – Roc Nation benefits and policies differ from Live Nation.

Compensation

The Expected Compensation For This Position Is $128,000.00 USD - $160,000.00 USD. Pay is based on a number of factors including market location, qualifications, skills, and experience.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.

Key skills/competency

• Digital Marketing
• Marketing Strategy
• Distribution
• Team Leadership
• Content Marketing
• Partner Management
• Social Media
• Music Industry
• Reporting and Analysis
• Campaign Execution