Marketing Data Analyst
@ Roadie

Hybrid
$110,000
Hybrid
Full Time
Posted 4 days ago

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XXXXXXXX XXXXXXXXX XXXXXXXX***** @roadie.com
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Job Details

About Roadie

Roadie, a UPS company, is a leading logistics and delivery platform that simplifies complex delivery challenges across the United States with flexible and scalable solutions.

Role Overview: Marketing Data Analyst

The Marketing Data Analyst will combine marketing technology expertise with data analysis to drive actionable insights. This role is responsible for building and validating metrics, monitoring data quality, analyzing datasets, and developing dashboards while shaping our marketing technology roadmap.

Key Responsibilities

  • Design, validate, and own marketing metrics.
  • Perform ad hoc and deep-dive analyses using various platforms.
  • Ensure data accuracy and champion data quality.
  • Create dynamic dashboards and recurring reports.
  • Harness SQL to extract, transform, and analyze data.
  • Partner with cross-functional teams to build a cohesive digital ecosystem.
  • Define and execute a marketing technology roadmap.
  • Ensure compliance with global privacy and governance standards.
  • Pioneer AI/ML-powered personalization and real-time journey orchestration.
  • Lead pilots and proofs of concept to test bold ideas.

Qualifications

  • Bachelor’s degree in Data Analytics, Data Science, Marketing or related field.
  • Proven experience in Martech and data analysis.
  • Proficiency in SQL, data visualization, and dashboarding tools.
  • Familiarity with MarTech platforms, CRM systems, and BI tools.
  • Strong analytical and problem-solving skills.
  • Excellent communication and collaboration skills.

Why Roadie?

Competitive compensation, 100% covered health insurance, 401k match, tuition assistance, flexible work schedule, unlimited PTO, monthly 3-day weekends, WFH stipend, and paid sabbatical for tenured team members.

Key skills/competency

  • Data Analysis
  • SQL
  • Dashboarding
  • Marketing Technology
  • Data Visualization
  • Ad Hoc Analysis
  • MarTech Platforms
  • Compliance
  • CRM
  • Digital Marketing
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How to Get Hired at Roadie

🎯 Tips for Getting Hired

  • Customize your resume: Tailor your skills to marketing analytics.
  • Highlight SQL expertise: Emphasize data extraction skills.
  • Prepare case studies: Showcase dashboard and metric projects.
  • Research Roadie's culture: Understand their logistics and tech focus.

📝 Interview Preparation Advice

Technical Preparation

Practice SQL queries and data transformations.
Review dashboard creation in Lightdash and Redash.
Study marketing technology and CRM integrations.
Familiarize with GDPR and CCPA compliance.

Behavioral Questions

Describe a time solving data inconsistencies.
Explain collaboration with cross-functional teams.
Detail handling tight deadlines in projects.
Discuss adapting to unexpected work challenges.

Frequently Asked Questions