Employer Brand Marketing Manager

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

About The Role

Rippling has spent the last year building its Employer Brand function from the ground up — establishing foundational programs, cross-functional relationships, and an initial narrative platform. Now we need someone to take it to the next level.

This is a senior, strategic role responsible for shaping how Rippling is understood as a place to work — globally. You'll own the Employer Value Proposition, lead a coordinated content and storytelling program across candidate touch points, and serve as the strategic bridge between Marketing, Talent Acquisition, and Communications. Rippling is scaling fast, hiring aggressively across engineering, GTM, and business roles, and EB has a direct line to hiring outcomes.

What You'll Own

• Define Rippling’s EVP: Collaborate with stakeholders to articulate Rippling’s Employee Value Proposition, tailored to engineering and product talent.
• Create Compelling Content: Develop and manage a library of videos, blogs, and social media assets showcasing our technical challenges and innovative culture.
• Drive Recruitment Marketing: Build and implement campaigns targeting diverse audiences in the U.S. and Bangalore, integrating employee stories and technical showcases.
• Foster Stakeholder Relationships: Work closely with Rippling leaders to identify and tell compelling stories, both internally and externally.
• Manage Reputation: Oversee Rippling’s presence on platforms like Glassdoor, LinkedIn, and Blind, ensuring we engage proactively with reviews and feedback.
• Live Events: Plan and execute technical recruiting events and meetups to build a pipeline of candidates.
• Optimize Channels: Use analytics to drive adoption of recruiting assets and ensure maximum impact.
• Strategic Recognition: Pursue awards like “Best Places to Work” to elevate Rippling’s employer brand.

What You Will Need

• Exceptional Storyteller: Strong writing and storytelling skills, with the ability to craft compelling narratives that resonate with technical and creative audiences.
• Scrappy and Resourceful: Thrives in fast-paced, ambiguous environments, with a knack for finding creative solutions and delivering impactful results, even with limited resources.
• Strategic Thinker: Capable of seeing the big picture while executing detailed projects, balancing long-term goals with short-term wins.
• Relationship Builder: Skilled at building trust and confidence with stakeholders, from executives to team leads, and adept at navigating cross-functional dynamics.
• Data-Informed Marketer: Uses analytics to measure the impact of campaigns and continuously refine strategies to drive engagement and adoption.
• Strong Writer: Comfortable producing a variety of content types, from videos and blogs to social media campaigns and recruiter toolkits.
• Proactive and Autonomous: Takes ownership of projects, drives them to completion, and consistently delivers high-quality results without extensive oversight.
• Adaptable and Resilient: Can pivot strategies quickly and remain effective under changing priorities and constraints.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accommodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is: 125,000 - 183,750 USD per year (San Francisco Office)

Key skills/competency

• Employer Branding Strategy
• Content Creation
• Recruitment Marketing
• Stakeholder Management
• Online Reputation Management
• Event Planning
• Analytics
• Award Applications
• Storytelling
• Marketing Campaigns