Generative Engine Optimization Consultant @ Right Side Up
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About Right Side Up
Right Side Up is a collective of premium marketing talent trusted by early-stage ventures, fast-growing tech companies, and Fortune 500 teams, including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm.
The Role
The Generative Engine Optimization Consultant will help strategize, execute, and optimize visibility across generative AI platforms such as ChatGPT, Gemini, Perplexity, and Claude. This role partners with innovative companies to develop content, data, and technical strategies that improve brand discoverability within AI-driven search ecosystems. Contract projects typically range from 10–40 hours per week.
Responsibilities
- Develop and implement GEO strategies to enhance brand presence on generative AI platforms.
- Conduct prompt analysis, content optimization, and data structuring for improved AI responses.
- Audit client web and content ecosystems for generative engine readiness and structured data quality.
- Analyze AI response data to identify patterns and areas for improvement.
- Collaborate with SEO, content, analytics, and marketing teams for consistency.
- Stay ahead of trends in generative AI, semantic search, and retrieval optimization.
Requirements
- 3–5 years of experience in SEO, content strategy, or AI-driven marketing optimization.
- Deep understanding of how large language models source, rank, and generate content.
- Proven ability to use data-driven insights for improving digital visibility.
- Familiarity with structured data markup, vector databases, and generative content frameworks.
- Strong analytical and communication skills to translate complex technical concepts.
Why Right Side Up
Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. You’ll help define the future of visibility in the age of AI.
Key skills/competency
- SEO
- Content Strategy
- Generative AI
- Data Analysis
- Structured Data
- Prompt Analysis
- Marketing Optimization
- Technical Strategy
- Semantic Search
- Client Auditing
How to Get Hired at Right Side Up
🎯 Tips for Getting Hired
- Research Right Side Up's culture: Study their team, client success stories, and innovations.
- Customize your resume: Highlight SEO and AI-driven marketing achievements.
- Tailor your cover letter: Focus on generative AI and content optimization skills.
- Prepare case studies: Showcase data-driven strategies and results.
- Practice interviews: Emphasize technical and collaborative experiences.