Amazon Ads Specialist

About The Role

We are seeking a detail-oriented and data-driven Amazon Ads Specialist to join our growing Amazon team at Ridge. Reporting directly to the Amazon General Manager, you will own the end-to-end advertising strategy and execution across Ridge and its sub-brands on the Amazon marketplace. This role is critical to driving profitable growth through paid media and requires someone equally comfortable digging into campaign data as they are presenting performance insights to leadership. You will manage ad spend across multiple brands, optimize campaigns for efficiency and scale, and deliver clear reporting that informs broader Amazon strategy.

Job Responsibilities

• Amazon Advertising Strategy & Execution: Plan, build, and manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns across Ridge and all Amazon sub-brands. Develop and execute full-funnel advertising strategies aligned with business goals and promotional calendars.
• Ad Spend Management: Own and allocate advertising budgets across multiple brands, ensuring efficient use of spend while maximizing return on ad spend (ROAS) and achieving target ACoS/TACoS benchmarks. Make real-time adjustments based on performance data and business priorities.
• Performance Reporting: Build and maintain regular reporting cadences for the Amazon GM and cross-functional stakeholders. Develop dashboards and reports that clearly communicate campaign performance, trends, and actionable insights. Conduct post-event analysis for key moments including Prime Day, deals, and seasonal campaigns.
• Keyword & Audience Research: Conduct ongoing keyword research, competitive analysis, and audience targeting to identify growth opportunities and expand reach. Stay ahead of Amazon advertising trends and algorithm changes to maintain a competitive edge.
• Optimization & Testing: Continuously test and iterate on ad creative, copy, targeting strategies, and bidding models. Leverage A/B testing and data-driven experimentation to improve campaign efficiency and conversion rates across all brands.
• Cross-Brand Campaign Coordination: Manage advertising efforts across Ridge and its sub-brands simultaneously, ensuring each brand's campaigns are tailored to their respective audiences, product categories, and margin profiles.
• Collaboration: Partner closely with the Amazon GM, Marketing, and Creative teams to align ad strategies with broader brand initiatives, product launches, and promotional events. Provide input on PDP content and creative assets to improve ad performance and conversion.
• Brand Health & Compliance: Monitor ad account health across all brands and ensure campaigns adhere to Amazon's advertising policies. Flag risks proactively and work cross-functionally to resolve any issues.

Qualifications & Experience

• 5+ years of hands-on Amazon Seller Central advertising experience, ideally within a DTC or consumer products brand.
• Proven experience managing 6-figure monthly ad budgets across multiple Amazon accounts or brands simultaneously.
• Deep expertise in Amazon Ads console, including Sponsored Products, Sponsored Brands and Sponsored Display.
• Strong analytical mindset with experience building performance reports and dashboards; proficiency in Excel and/or data visualization tools required.
• Familiarity with third-party Amazon advertising tools.
• Solid understanding of Amazon's A9/A10 algorithm and how paid media interacts with organic ranking.
• Strong attention to detail and ability to manage multiple brands and campaigns without letting things fall through the cracks.
• Excellent communication skills - comfortable presenting performance data to leadership and collaborating cross-functionally.
• Self-starter who can work independently and autonomously in a fast-paced, remote-first environment.

Key skills/competency

• Amazon Advertising Strategy
• Campaign Management
• Ad Budget Allocation
• Performance Reporting
• Keyword Research
• Audience Targeting
• A/B Testing
• Amazon Seller Central
• Data Analysis
• Cross-functional Collaboration