Product Marketing Manager

About Responsive

Responsive, formerly RFPIO, is the market leader in an emerging category of “must have” go-to-market SaaS solutions called Strategic Response Management. More than 2,000 customers, including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom, are using the Responsive platform to manage business critical responses – including bids, questionnaires, assessments, and trust centers–that impact nearly half of a company’s revenue. More than 35% of cloud SaaS leaders and more than 25 of the Fortune 100 standardize on Responsive, and the company has been voted “best in class” by G2 for 24 quarters straight. Customers have used Responsive to manage more than $750B in transactions to-date. Backed by strong growth and financial performance, Responsive is uniquely positioned to define how organizations democratize knowledge and drive revenue. To learn more, visit responsive.io.

About The Role

As a Product Marketing Manager at Responsive, you’ll scale Responsive’s growth across new segments and products while shaping how the world’s leading organizations win business with Strategic Response Management. Reporting to the Director of Product Marketing – Enterprise, you’ll drive messaging, positioning, and enablement that bring our platform’s value to life for key audiences across sales, proposal, and IT functions.

You’ll collaborate cross-functionally with product, sales, marketing, and customer success to launch new products and capabilities, accelerate adoption within existing accounts, and extend Responsive’s market leadership. This is an opportunity to lead and grow in a fast-moving, category-defining SaaS company.

Essential Functions

What You’ll Do:

• Turn Product Innovation into Market Momentum

  Drive marquee launches that bring new offerings to market with clarity and impact

  Collaborate with product and go to market teams to orchestrate launch activities including early access programs and customer feedback loops that improve positioning and value

• Shape the Roadmap

  Immerse yourself in the product and become a trusted partner to product management - influencing roadmap priorities with insights from customers, competitors, and the field

  Improve Responsive’s ability to deliver meaningful value and differentiation, operating at the the intersection of market needs, business goals, and product direction

• Craft Stories that Set Responsive Apart

  Translate complex product capabilities into compelling narratives that reach and resonate with target audiences

• Harness Market and Buyer Intelligence

  Conduct customer, competitive, and market research to evolve strategy, messaging, and differentiation

• Equip the Front Lines to Shine

  Empower field teams to compete and win with confidence through creative, consumable enablement and a close partnership with sales and customer success teams

• Put AI To Work

  Embed AI into high impact, scalable use cases that improve product marketing strategy and operations, and showcase learning regularly in team meetings

Knowledge & Skills

You Are

• A storyteller who makes messages memorable–from enablement sessions to keynotes
• Energized by new challenges and driven to find clarity through curiosity and collaboration
• A student of the market who identifies the signal from the noise from research, quant and qual
• Outcome-driven and collaborative, with an eye for long-term impact
• A driver who loves autonomy, takes extreme ownership, and sets a high bar for excellence
• A lifelong learner with a growth mindset and global perspective
• AI-forward, eager to embrace and scale new AI use cases and technologies while staying grounded in what’s uniquely human about great strategy and marketing
• Experience leading go-to-market motions for AI solutions in the sales/marketing tech stack

Qualifications

• 4-6 years of experience in B2B SaaS marketing, with at least 2+ years in product marketing
• Proven success driving go-to-market strategy and execution for marquee product launches
• Bachelor’s degree required, MBA preferred
• Strategy consulting, brand management, or analyst background is a plus

Additional Information

What We Offer

Responsive uses a market-based compensation philosophy. A candidate’s starting base salary will be determined by the specific responsibilities of the role, as well as job-related skills, experience, qualifications, location, and current market trends. For this position, the base salary range is $130–160,000K. Our recruiting team will provide details on the applicable range based on your location during the hiring process. Please note that this range covers base salary only and does not include bonuses or benefits.

Responsive embraces a global flexible workforce model with offices in Dallas, TX, Kansas City, MO, Coimbatore, India and Dublin, Ireland. For this role, candidates located in Dallas, TX will be given priority consideration.

In addition to a competitive compensation package, Responsive also offers the following benefits:

• 📈 401k with company matching
• 📚 Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
• 🏝 4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
• ✈ 4 week sabbatical after 5 years of service
• 🍀 Mental Wellness Program (EAP) to support your well-being and self-care
• 🍹 Team events, such as happy hours, off-sites, and team building events
• ❤️ Best-in-class health benefits, company paid for employee and company contribution for family coverage

Our Values

• Delight customers: We’re lucky to partner with the world’s biggest brands and best customers. They all play an integral role in mapping our future. When it comes to listening and solving their biggest challenges, we’re Responsive.
• Be agile & nimble: At Responsive, our people, products and processes are constantly evolving. Our simple formula is to be agile and nimble. We’re not afraid to try something new or pivot when we see a better solution.
• Get it done: Whether it’s adding a new feature, onboarding a new customer, or crafting a solution that adds extra value — we’re all motivated to get it done. GID is one of our core tenets and impacts everything we do.
• Give back time: Efficiency is central to our company spirit, because finding ways to focus on what’s most important is essential to our innovation. We also truly care about what really matters to our customers and teams.
• S4: We have a simple saying, “If you see something, you say something (S4).” At Responsive, we celebrate people who are critical, thoughtful thinkers who just want to make things better. Here, your input matters.

At Responsive, our values are the foundation of who we are—and we’re equally committed to cultivating a diverse and inclusive culture that reflects and respects the richness of our global community. We welcome individuals of all backgrounds, including different cultures, ethnicities, ages, races, national origins, genders, sexual orientations, religions, and abilities, to apply for our open roles. If you share our commitment to an inclusive workplace and believe you’d thrive on our team, we’d love to hear from you!

Key skills/competency

• Product Marketing
• Go-to-Market Strategy
• SaaS Marketing
• Product Launch Management
• Messaging & Positioning
• Sales Enablement
• Market Research
• AI Solutions
• Competitive Analysis
• Cross-functional Collaboration