Want to get hired at Resorts World Las Vegas?
Marketing Manager
Resorts World Las Vegas
Paradise, Nevada, United StatesOn Site
Original Job Summary
About the Role
The Marketing Manager at Resorts World Las Vegas leads the development and execution of strategic marketing initiatives for the nightlife and entertainment portfolio. This role focuses on driving attendance, revenue, and market share while supporting overall brand development and campaign integration.
Primary Job Duties
- Develop and implement integrated marketing strategies for nightlife venues, concerts, and entertainment programming.
- Support brand development by ensuring consistency of messaging, visuals, and positioning.
- Partner with internal teams (Brand, Digital, PR, F&B, Hotel) and external collaborators to create compelling campaigns and events.
- Manage marketing budgets and allocate resources to deliver measurable ROI.
- Oversee creation of digital, social, print, and on-property marketing assets.
- Monitor guest insights, industry trends, and competitor activity to identify growth opportunities.
- Cultivate strong relationships with artists, influencers, promoters, vendors, and media partners.
- Provide leadership and direction to a team of marketing professionals.
- Track and report campaign performance, using data-driven insights for optimization.
Qualifications & Skills
Candidates should have a strong strategic mindset with deep understanding of brand development, digital marketing channels, and the nuances of the nightlife and entertainment industry. Experience in event planning, data analytics, and managing marketing budgets is essential. Proficiency in MS Office and Adobe Professional along with adaptability to varied shifts, including nights and weekends, is required.
Key Skills/Competency
- Marketing Strategy
- Brand Development
- Digital Marketing
- Event Management
- Budget Management
- Data Analytics
- Team Leadership
- Partnership Management
- Creative Campaigns
- Industry Trends
How to Get Hired at Resorts World Las Vegas
🎯 Tips for Getting Hired
- Customize your resume: Highlight relevant marketing achievements and skills.
- Research Resorts World Las Vegas: Understand their brand and nightlife market.
- Prepare for interviews: Be ready to discuss campaign strategies and ROI.
- Demonstrate leadership: Provide examples of team management experience.
📝 Interview Preparation Advice
Technical Preparation
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Review digital marketing platforms.
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Practice data analytics for campaign metrics.
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Familiarize with MS Office and Adobe.
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Study event management software basics.
Behavioral Questions
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Describe past leadership experiences effectively.
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Explain conflict resolution within teams.
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Share examples of creative problem solving.
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Discuss handling deadlines under pressure.