Senior Growth Marketing Manager
Remotivate
Job Overview
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Job Description
About UTM.io
UTM.io is a fast-growing B2B SaaS startup dedicated to helping companies optimize growth using product-led funnels and data-driven marketing. The team is small, high-performing, and focused on experimentation, analytics, and customer activation.
About the Role
The Senior Growth Marketing Manager is responsible for owning end-to-end growth across both self-serve and enterprise funnels. You will drive activation, conversion, and revenue through high-velocity experiments, funnel optimization, and retention strategies. Working closely with the CEO, product, engineering, and fractional contractors, you will identify growth opportunities, execute tests, and scale strategies.
Responsibilities
- Own growth funnels from first visit to paid conversion.
- Analyze user behavior and optimize activation and retention.
- Design and execute high-velocity growth experiments and A/B tests.
- Collaborate with product, engineering, design, and contractors.
- Report growth performance and provide data-driven recommendations.
Requirements
- 5-10+ years of experience in B2B SaaS with product-led growth exposure.
- Proven track record in managing full growth funnels.
- Strong analytical skills and proficiency with tools such as HubSpot MAP, GA4, Amplitude, or Mixpanel.
- Experience with running growth experiments, A/B tests, and lifecycle programs.
- Familiarity with marketing attribution, UTMs, and campaign tracking.
- Experience with mid-market and enterprise buyer strategies.
- Technical fluency (SQL or coding experience is a plus).
Growth Opportunities / Perks
- Full ownership of growth funnels.
- Opportunity to build and lead a growth team.
- Direct mentorship with the CEO.
- Flexible remote work and professional development resources.
- Healthcare and retirement stipend (post first year) plus PTO.
Hiring Process
The hiring process includes a questionnaire, a video interview, and two 1-on-1 interviews.
Key Skills/Competency
- B2B SaaS
- Growth funnels
- Product-led growth
- Analytics
- A/B testing
- Retention
- HubSpot MAP
- GA4
- Experimentation
- Data-driven
How to Get Hired at Remotivate
- Tailor your resume: Highlight SaaS growth achievements.
- Showcase analytics skills: Emphasize experience with HubSpot, GA4.
- Research Remotivate: Understand company culture and values.
- Prepare examples: Demonstrate successful growth experiments.
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