Performance Marketing Lead - Subscription Business Model

About Intimate Rose

Intimate Rose is a health and wellness brand focused on serving U.S.-based consumers with products designed to improve quality of life. They are performance driven, value clear thinking, strong opinions backed by data, and disciplined execution. The company collaborates across paid media, creative, and landing page teams with a focus on profitability and scalable growth.

About the Role

We are seeking an experienced Performance Marketing Lead - Subscription Business Model with a proven track record in scaling paid media for health and supplement brands. The candidate must understand how ad creative and messaging connect to landing pages, upsells, and post-purchase flows to drive profitable growth. This role demands a numbers-driven performance marketer who can explain what has worked, what hasn’t, and why, while working closely with creative and landing page teams.

Responsibilities

• Own paid media performance with focus on profitable growth.
• Adjust spend and rotate creatives based on data.
• Provide clear feedback to creative and landing page teams.
• Maintain systematic testing and track performance metrics.
• Collaborate to refine funnel math and optimize LTV.

Requirements

• Excellent English written and verbal communication skills.
• Extensive experience scaling paid media for health/supplement brands.
• Strong understanding of creative, landing page, upsell, and post-purchase flows.
• Proven track record with real health supplement funnels at scale.
• Deep knowledge of performance metrics and funnel math.
• Detail-oriented, numbers-driven, and organized.
• Experience with tools like Blotout and understanding tracking limitations.

Growth Opportunities & Perks

• Performance-based bonuses after approximately 6 months.
• Direct reporting relationship with the founder.
• Opportunity to grow into a leadership role.
• Potential to expand into broader marketing strategy.
• Paid trainings and ongoing skill sharpening opportunities.

Hiring Process

The process includes a questionnaire, a video interview, and two one-on-one interviews. Applicants should be prepared to dedicate time to each stage.

Key skills/competency

• Paid Media
• Funnel Optimization
• Performance Metrics
• Data Analysis
• Creative Strategy
• Health Supplements
• Budget Management
• Marketing Funnels
• Subscription Models
• Testing Methodologies