Web Marketing Manager

About the Opportunity

The organization focuses on harnessing AI to transform unusable data into actionable insights, creating significant real-world impact. This Web Marketing Manager role involves owning the strategy, execution, and optimization of the website and social media presence to enhance brand awareness, user engagement, and top-of-funnel growth.

Responsibilities

• Own all aspects of the organization’s website including structure, content, performance, and user experience.
• Manage ongoing web updates, content changes, and design enhancements.
• Lead website redesign and migration to a new platform, coordinating with stakeholders and vendors.
• Ensure site reliability, performance, accessibility, and scalability.
• Own SEO strategy and execution, including technical SEO, on-page and content optimization, and performance monitoring.
• Manage web analytics and measurement, tracking traffic, engagement, conversion rates, and funnel performance.
• Build and maintain dashboards and reporting for web performance insights.
• Continuously test, learn, and optimize site structure, content, and experiences.
• Design and build web and landing pages using modern tools and frameworks like Figma and Framer.
• Collaborate with product marketing and digital marketing teams to translate messaging into effective web experiences.
• Ensure visual consistency, brand alignment, and high-quality execution across the site.
• Leverage AI tools to rapidly create, personalize, and optimize web pages and landing pages, accelerating experimentation and conversion improvements.
• Manage social media presence across key platforms such as LinkedIn and X, overseeing posting cadence, content execution, and performance tracking.
• Partner with marketing and leadership teams to amplify campaigns, announcements, and thought leadership.

Requirements

• Proven experience owning and managing B2B websites end-to-end with accountability for performance and outcomes.
• Strong hands-on experience with SEO, web analytics, and continuous optimization.
• Proficiency in Figma and Framer or equivalent modern design and web tools.
• Demonstrated ability to leverage AI for rapid building, personalization, and optimization of web and landing pages.
• Strong design sensibility combined with a data-driven mindset.
• Excellent project management and organizational skills; able to manage multiple priorities independently.
• Strong collaboration and communication skills; comfortable working cross-functionally without direct reports.

Experience

5 to 10 years of experience in web management, web design, digital marketing, or related roles. Hands-on experience managing website redesigns or platform migrations is essential. Experience in B2B technology, AI, data, or SaaS environments is preferred.

Education

Bachelor’s degree in Marketing, Design, Communications, Computer Science, or a related field.

Benefits & Perks

• Competitive salary.
• Incentive-based compensation aligned with performance.

Key skills/competency

• Website Management
• SEO Strategy
• Web Analytics
• Content Optimization
• Social Media Marketing
• User Experience Design
• Figma & Framer
• AI Tools for Marketing
• Conversion Rate Optimization
• Project Management