Web Marketing Manager

About the Opportunity

The organization is dedicated to harnessing AI to convert unusable data into valuable insights, aiming for real-world impact at scale. This involves combining advanced technology with a global network of skilled professionals. The Web Marketing Manager will lead the strategy, execution, and optimization of the organization's website and social media presence to enhance awareness, engagement, and top-of-funnel growth.

Responsibilities

• Own all aspects of the organization’s website, including its structure, content, performance, and user experience.
• Manage ongoing web updates, content changes, and design enhancements.
• Lead website redesigns and migrations to new platforms, coordinating with all relevant stakeholders and vendors.
• Ensure site reliability, performance, accessibility, and scalability.
• Own the SEO strategy and execution, covering technical SEO, on-page and content optimization, and performance monitoring.
• Manage web analytics and measurement, tracking traffic, engagement, conversion rates, and overall funnel performance.
• Build and maintain dashboards and reporting tools to provide insights into web performance.
• Continuously test, learn, and optimize site structure, content, and user experiences.
• Design and build web and landing pages using modern tools and frameworks.
• Utilize Figma and Framer for design workflows, prototyping, and creating production-ready web experiences.
• Collaborate with product marketing and digital marketing teams to effectively translate messaging into compelling web experiences.
• Ensure visual consistency, brand alignment, and high-quality execution across the entire site.
• Leverage AI tools for rapid creation, personalization, and optimization of web pages and landing pages.
• Use AI to accelerate experimentation, content variation, SEO optimization, and conversion improvements.
• Manage the social media presence across key platforms such as LinkedIn and X.
• Oversee posting cadence, content execution, and performance tracking.
• Partner with marketing and leadership teams to amplify campaigns, announcements, and thought leadership initiatives.

Requirements

• Proven experience owning and managing B2B websites end-to-end, with accountability for performance and outcomes.
• Strong hands-on experience with SEO, web analytics, and continuous optimization.
• Proficiency in Figma and Framer or equivalent modern design and web tools.
• Demonstrated ability to leverage AI for rapid building, personalization, and optimization of web and landing pages.
• Strong design sensibility combined with a data-driven mindset.
• Excellent project management and organizational skills; able to manage multiple priorities independently.
• Strong collaboration and communication skills; comfortable working cross-functionally without direct reports.

Experience

• 5 to 10 years of experience in web management, web design, digital marketing, or related roles.
• Hands-on experience managing website redesigns or platform migrations.
• Experience in B2B technology, AI, data, or SaaS environments preferred.

Education

• Bachelor’s degree in Marketing, Design, Communications, Computer Science, or a related field.

Benefits & Perks

• Competitive salary.
• Incentive-based compensation aligned with performance.

Key skills/competency

• Web Management
• SEO Strategy
• Web Analytics
• Figma
• Framer
• AI Optimization
• Content Strategy
• Digital Marketing
• Project Management
• User Experience (UX)