Sr. Content Marketing Manager
RemoteHunter · United States
- Hybrid
- Full-time
- $120,000 / year
- United States
Tailored resume — keyword-matched to this role.
Hiring manager — we find who's hiring.
Intro email — drafted to reach them directly.
Job highlights
- Develop high-impact, search-optimized content.
- Create answer-focused content for AI platforms.
- Simplify complex HR and workforce topics.
- Optimize existing content for visibility.
- Collaborate on AI-driven content strategies.
About the role
About Our Client
The organization operates in the human capital management (HCM) industry, providing a cloud-based platform that integrates workforce management functions to improve efficiency, productivity, and compliance. Headquartered in Toronto and Minneapolis, it serves clients across North America, Europe, the Middle East, Africa, and the Asia Pacific Japan region.About the Opportunity
The Sr. Content Marketing Manager role focuses on developing high-impact, search-optimized content that enhances the organization’s authority and visibility in an evolving AI-driven landscape. This position plays a critical role in shaping content strategies that address advanced search and AI technologies, directly contributing to the organization's marketing effectiveness and business priorities.Responsibilities
- Write and publish consistent, high-quality, search-optimized content including blogs, thought leadership, FAQs, and digital assets.
- Create structured, answer-focused content tailored for AI-generated responses and large language model-driven platforms.
- Simplify complex HR, payroll, and workforce management topics into clear and authoritative content.
- Refresh and optimize existing content to boost search visibility, engagement, and conversions.
- Champion SEO and Answer Engine Optimization (AEO) best practices across teams.
- Support broader content marketing initiatives aligned with evolving business needs.
- Apply SEO techniques such as keyword research, topic clustering, and on-page optimization.
- Structure content for featured snippets, "People Also Ask," and zero-click search results.
- Optimize content for discoverability by large language models using clear formatting and hierarchical organization.
- Stay informed of search and AI trends to continuously improve content strategies.
- Analyze content performance using analytical tools to inform updates and identify growth opportunities.
- Collaborate with cross-functional teams to align content with campaigns and support amplification.
- Utilize AI tools to enhance content research, drafting, and optimization workflows.
Requirements
- 6 to 8 years of experience in SEO, organic growth, or content strategy.
- Proven strong writing skills with ability to produce engaging, search-optimized content at scale.
- Demonstrated expertise in Answer Engine Optimization (AEO) and structured content creation.
- Familiarity with large language model (LLM) technologies and AI tools such as ChatGPT.
- Data-driven approach with ability to analyze performance metrics and apply insights.
- Solid understanding of search intent, content structure, and discoverability factors.
- Ability to collaborate effectively across teams and influence outcomes without direct ownership.
- Experience with GA4, Google Search Console, SEO platforms, and AI content tools.
Pay Range and Compensation Package
The pay range and compensation package for this role will be determined based on the candidate’s experience, skills, and other relevant factors.Equal Opportunity Statement
Our client is an equal opportunity employer. They celebrate diversity and are הם committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, or national origin.Note
RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.Key skills/competency
- Content Marketing
- SEO
- Answer Engine Optimization (AEO)
- Content Strategy
- AI Tools
- LLM Technologies
- Content Creation
- Data Analysis
- Collaboration
- Writing Skills
Skills & topics
- Content Marketing Manager
- SEO
- Content Strategy
- AEO
- AI
- LLM
- Content Creation
- Digital Marketing
- Marketing
- HCM
How to get hired
- Tailor your resume: Highlight SEO, AEO, and AI content experience.
- Showcase writing skills: Provide examples of search-optimized content.
- Demonstrate data-driven approach: Mention GA4 and GSC experience.
- Emphasize collaboration: Detail cross-functional teamwork successes.
- Prepare for AI discussions: Understand LLMs and AI tools.
Technical preparation
Master SEO and AEO principles.,Practice writing for AI and LLMs.,Learn GA4 and GSC analytics.,Explore AI content generation tools.
Behavioral questions
How do you simplify complex topics?,How do you champion new ideas?,How do you collaborate with other teams?,How do you handle data analysis for content?
Frequently asked questions
- What is the primary focus of the Sr. Content Marketing Manager role at RemoteHunter?
- The Sr. Content Marketing Manager role at RemoteHunter focuses on creating high-impact, search-optimized content, particularly for AI-driven platforms and advanced search technologies in the human capital management industry.
- What are the key responsibilities for the Sr. Content Marketing Manager position?
- Key responsibilities include writing and publishing SEO-optimized content, creating structured content for AI, simplifying complex topics, refreshing existing content, championing SEO/AEO best practices, and analyzing performance metrics.
- What experience is required for the Sr. Content Marketing Manager role?
- The role requires 6-8 years of experience in SEO, organic growth, or content strategy, with proven writing skills, expertise in AEO and structured content, familiarity with LLMs and AI tools, and experience with analytics platforms.
- How does RemoteHunter help candidates apply for this role?
- RemoteHunter connects candidates with employers and guides them to complete their full application directly through the hiring company’s career page or ATS, rather than acting as the employer.
- What is Answer Engine Optimization (AEO) and why is it important for this role?
- Answer Engine Optimization (AEO) is a key focus, involving creating structured content optimized for AI-generated responses and large language models, ensuring content is discoverable and answers user queries effectively.
- What AI tools or LLM technologies should candidates be familiar with for this Sr. Content Marketing Manager role?
- Candidates should be familiar with large language model (LLM) technologies and AI tools such as ChatGPT, and have experience with AI content tools for research, drafting, and optimization.
- What kind of content will the Sr. Content Marketing Manager be creating?
- The content will include blogs, thought leadership pieces, FAQs, digital assets, and other structured content specifically designed to be search-optimized and easily processed by AI and large language models.
- Does RemoteHunter handle the hiring for the Sr. Content Marketing Manager role?
- No, RemoteHunter facilitates the connection between candidates and employers. The application process is completed directly through the hiring company’s career page or ATS.