Senior Performance Marketing Manager, New Channel Expansion | Bankrate
RemoteHunter · United States
- Hybrid
- Full-time
- $150,000 / year
- United States
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Job highlights
- Lead new paid marketing channel expansion.
- Identify, test, and scale innovative channels.
- Develop scalable paid media frameworks.
- Manage Meta, TikTok, and emerging platforms.
- Provide cross-channel performance insights.
About the role
About Our Client
This organization operates within the financial services sector, focusing on providing consumers with data-driven financial information and tools. It addresses the challenge of effectively acquiring customers through paid media by leveraging its scale, first-party data, and product depth to develop a multi-channel paid acquisition strategy. Currently reliant on paid search, the organization is positioned to expand into new paid media channels to drive growth and improve marketing effectiveness.
About the Opportunity
The Senior Performance Marketing Manager will lead the expansion into new paid marketing channels beyond the existing paid search focus. This role is responsible for identifying, testing, and scaling innovative paid media channels to contribute meaningfully to organizational growth. It involves strategic ownership of channel investment decisions, measurement of channel effectiveness, and building scalable frameworks for ongoing paid media success.
Responsibilities
- Lead the full cycle of new channel development including opportunity evaluation, test structuring, and scaling successful channels.
- Collaborate with business intelligence to design and execute tests quantifying channel contribution.
- Develop and maintain relationships with platform and media partners to stay ahead of emerging formats and capabilities.
- Support and scale efforts on Meta and extend learnings to TikTok.
- Optimize conversion signal passback and monitor event match quality to enhance algorithmic efficiency.
- Document successful strategies and create repeatable frameworks for campaign setup and bid strategies.
- Set and manage the creative testing agenda across paid channels.
- Design multi-variable experiments with appropriate holdouts and translate findings into actionable playbooks.
- Manage attribution frameworks, evaluate reported metrics, and provide leadership with trusted cross-channel performance insights.
- Deliver informed investment recommendations to senior stakeholders based on incremental opportunity.
- Utilize AI tools to enhance creative ideation, brief drafting, and performance analysis, ensuring accuracy and compliance.
Requirements
- Proven experience launching paid marketing channels from inception through scaling and optimization.
- Strong hands-on expertise in direct response paid social, particularly Meta and TikTok, managing significant budgets.
- Advanced skills in designing and interpreting incrementality and holdout tests.
- Ability to develop creative strategies and provide clear direction for campaign creatives.
- Strong strategic operational skills, capable of managing priorities and delivering results with minimal oversight.
- Proficiency in applying AI tools within paid media contexts.
Key skills/competency
- Performance Marketing
- New Channel Expansion
- Paid Social
- Meta Ads
- TikTok Ads
- A/B Testing
- Incrementality Testing
- Attribution Frameworks
- AI Tools in Marketing
- Campaign Optimization
Skills & topics
- Performance Marketing Manager
- Paid Search
- Paid Social
- Meta Ads
- TikTok Ads
- Channel Expansion
- Digital Marketing
- Marketing Strategy
- Growth Marketing
- Financial Services Marketing
How to get hired
- Tailor your resume: Highlight performance marketing, channel expansion, and direct response expertise.
- Showcase AI proficiency: Detail your experience using AI tools for creative and analysis.
- Quantify achievements: Use numbers to demonstrate success in scaling channels and optimizing campaigns.
- Prepare for technical questions: Be ready to discuss incrementality testing and attribution models.
- Research the company: Understand their financial services focus and paid acquisition strategy.
Technical preparation
Master Meta and TikTok ad platforms.,Practice designing incrementality tests.,Study attribution modeling techniques.,Familiarize with AI marketing tools.
Behavioral questions
Describe launching a new marketing channel.,How do you manage competing priorities?,How do you collaborate with BI teams?,How do you stay updated on ad trends?
Frequently asked questions
- What is the primary focus of the Senior Performance Marketing Manager role at Bankrate via RemoteHunter?
- The Senior Performance Marketing Manager role focuses on expanding paid marketing channels beyond paid search, including platforms like Meta and TikTok, to drive growth for Bankrate.
- What experience is essential for the Senior Performance Marketing Manager position?
- Essential experience includes launching paid marketing channels from scratch, strong direct response paid social expertise (Meta, TikTok), and advanced skills in incrementality and holdout testing.
- How does this role leverage AI tools?
- The role requires proficiency in applying AI tools for creative ideation, brief drafting, and performance analysis to enhance campaign effectiveness.
- What is the reporting structure for this Senior Performance Marketing Manager role?
- You will report to senior stakeholders and provide trusted cross-channel performance insights and investment recommendations.
- Is this a remote position for the Senior Performance Marketing Manager at Bankrate?
- Yes, the job description indicates this is a remote role, offering flexibility in location.
- What makes the Senior Performance Marketing Manager role unique?
- This role is unique because it offers the opportunity to build and scale new paid media channels from the ground up, significantly impacting the company's growth strategy.
- How are successful strategies documented in this role?
- Successful strategies are documented to create repeatable frameworks for campaign setup and bid strategies, ensuring scalability and efficiency.
- What kind of collaboration is expected for this role?
- Collaboration is expected with business intelligence teams for test execution and with platform and media partners to stay updated on emerging trends.