Media Specialist - Paid Search

About the Opportunity

The Media Specialist - Paid Search is responsible for the setup, execution, and real-time optimization of complex campaign matrices across multiple digital channels. This role leverages an automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns. The ideal candidate has a strategic mindset, strong analytical skills, technical expertise, and a passion for performance-driven marketing.

Responsibilities

• Own in-flight campaign performance, monitoring pacing, bid efficiency, and KPI attainment daily.
• Track key campaign metrics such as CTR, conversion rates, and ROI across geo-segments.
• Analyze real-time data to identify high-performing locations, creatives, and audience segments.
• Perform in-platform optimizations including budget reallocation, bidding strategy adjustments, creative swapping, and audience refinement.
• Implement cost-per-acquisition modeling for budget forecasting and control.
• Lead hands-on campaign setup and launch across multiple channels (Meta, Google Ads, Display, Programmatic, Video, CTV).
• Configure audience mapping, creative rotations, dynamic content rules, and tracking tags.
• Utilize dynamic assets and local entity data for localized, relevant ads.
• Test and validate correct creative and messaging assignment per local entity.
• Establish test-and-learn frameworks; conduct A/B and multivariate testing on creative elements, offers, and messaging.
• Scale successful test variations across larger audiences and client accounts.
• Manage 1st and 3rd party data integrations for accurate audience targeting.
• Ensure compliance with GDPR, CCPA, and other data privacy regulations.
• Implement custom audience segmentation and modeling to refine targeting.
• Automate and localize campaign content using granular segmentation capabilities.
• Launch campaigns via the automated platform and monitor ad rendering and delivery for consistency.
• Act as a digital media buying subject matter expert, advising internal teams on advanced tactics.
• Collaborate with creative teams to ensure proper asset formatting and integration.
• Coordinate with agencies and brand stakeholders to meet marketing objectives.
• Monitor emerging trends in geo-targeting, dynamic ads, and campaign automation; apply new platform features and tactics.
• Track and analyze campaign metrics, producing clear narratives with actionable insights.
• Communicate performance, learnings, and recommendations to internal stakeholders.
• Partner with analytics teams to ensure reporting accuracy aligned with strategic goals.

Requirements

• Bachelor’s Degree preferred in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, or Computer Science.
• Hands-on experience with ad management platforms such as Meta Business Manager, Google Ads, and programmatic DSPs.
• Strong analytical skills with a data-driven approach to campaign execution and optimization.
• Experience with automation and dynamic campaign optimization.
• Knowledge of data privacy regulations including GDPR and CCPA.
• Ability to manage complex, cross-channel digital campaigns.
• Proficient in A/B and multivariate testing methodologies.
• Strong communication and collaboration skills with cross-functional teams.

Compensation

USD 75,000 to USD 105,000 yearly

Note

“RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.”

Key skills/competency

• Paid Search
• Digital Marketing
• Campaign Optimization
• Google Ads
• Meta Business Manager
• Programmatic Advertising
• Data Analytics
• Geo-targeting
• A/B Testing
• Performance Marketing