Media Specialist - Paid Search

About the Opportunity

The Media Specialist - Paid Search is responsible for the setup, execution, and real-time optimization of complex campaign matrices across multiple digital channels. The role uses an automated platform to localize, geo-target, and dynamically optimize cross-channel campaigns, driving performance through strategic analysis and technical expertise.

Responsibilities

• Own in-flight campaign performance and monitor daily KPIs.
• Track metrics including CTR, conversion rates, and ROI.
• Analyze real-time data for high-performing segments.
• Optimize campaigns via budget, bidding, creative, and audience adjustments.
• Implement cost-per-acquisition models for forecasting.
• Launch and manage campaigns across Meta, Google Ads, Display, Programmatic, Video, and CTV.
• Configure audience mapping, creative rotations, dynamic rules, and tracking tags.
• Utilize dynamic assets for localized, relevant ads.
• Conduct A/B and multivariate testing on creatives and messaging.
• Manage data integrations and ensure compliance with GDPR, CCPA.
• Collaborate with creative teams and external stakeholders.
• Monitor trends in geo-targeting, dynamic ads, and automation.
• Produce performance reports with actionable insights.

Requirements

• Bachelor’s Degree in Marketing, Advertising, Digital Media, or related field (preferred).
• Hands-on experience with Meta Business Manager, Google Ads, and DSPs.
• Strong analytical skills and data-driven campaign optimization.
• Experience with automation and dynamic campaign strategies.
• Familiarity with GDPR, CCPA, and other privacy regulations.
• Proficient in A/B and multivariate testing methodologies.
• Excellent communication and collaboration skills.

Compensation

USD 75,000 to USD 105,000 yearly.

Key skills/competency

• Campaign Optimization
• Geo-targeting
• Automation
• Data Analysis
• Dynamic Ads
• Budget Management
• Testing
• Analytics
• Digital Media
• Compliance