Director of Communications & Social Media

About the Opportunity

This organization offers a cutting-edge platform for comprehensive exposure management across an entire attack surface, requiring no agents, authentication, or appliances. It provides unparalleled visibility into all assets and exposures across various environments, including internal, external, IT, OT, IoT, mobile, and cloud, even covering devices and exposures that traditional tools miss. As the Director of Communications & Social Media, you will spearhead PR, social media, content strategy, and corporate marketing to amplify the organization's voice and boost awareness. This pivotal role involves extensive collaboration with executive, research, demand generation, content marketing, people teams, and external agencies, reporting directly to the Chief Operating Officer.

Responsibilities

• Develop and execute a global PR and communications strategy aligned with business goals.
• Lead social media strategy, voice, and growth, fostering technical engagement and thought leadership.
• Build and maintain relationships with cybersecurity journalists and industry influencers for media coverage.
• Elevate executive and research team profiles via speaking engagements, awards, and contributed content.
• Collaborate on strategic content planning, including transforming technical research into viral social content and media pitches.
• Serve as the primary gatekeeper for brand voice and lead communications for rapid-response and security events.
• Manage external PR agencies, ensuring integration and measurable ROI.
• Establish KPIs for brand sentiment, share of voice, PR, and social engagement, using data to adjust strategies.
• Manage annual calendar of industry awards and speaking opportunities; lead theme identification, abstract drafting, and expert coaching.
• Provide editorial support to marketing and communications materials for quality and consistency.
• Collaborate cross-functionally to produce diverse content formats such as written pieces, livestreams, webcasts, podcasts, and broadcast media.

Requirements

• 10+ years of PR, communications, or social media experience in B2B cybersecurity.
• Proven ability to translate complex cybersecurity concepts into compelling narratives.
• Track record securing placements in top-tier business and trade publications and building journalist and influencer relationships.
• Expert knowledge of social media platforms and awareness of key cybersecurity community channels (e.g., Reddit, Mastodon, Discord).
• Experience working directly with founders and C-suite executives, balancing strategic planning with hands-on execution.
• Proficiency with PR and social analytics tools to measure impact.
• Strong collaborative mindset with experience working across GTM, product, and people teams.
• Ability to thrive in a fast-paced, remote-first environment with a dynamic news cycle.

Compensation

The salary range for this role is $185,000 to $215,000, based on market data, with equity provided to all employees.

Key skills/competency

• Public Relations
• Communications Strategy
• Social Media Management
• Content Marketing
• Media Relations
• Cybersecurity Domain Knowledge
• Executive Communications
• Crisis Communications
• Analytics & Reporting
• Influencer Engagement