Director of Communications & Social Media

About the Opportunity

This organization provides an advanced platform for exposure management across the total attack surface, eliminating the need for agents, authentication, or appliances. The platform offers comprehensive visibility into every asset and exposure across diverse environments, including IT, OT, IoT, mobile, and cloud, even for unknown and unmanageable devices that bypass traditional tools.

As the Director of Communications & Social Media, you will be instrumental in managing PR, social media, content strategy, and corporate marketing. Your primary goal will be to amplify the organization’s voice and grow brand awareness. This role demands close collaboration with executive leadership, research teams, demand generation, content marketing, people teams, and external agencies, reporting directly to the Chief Operating Officer.

Responsibilities

• Develop and execute a global PR and communications strategy that aligns with overall business goals.
• Lead the social media strategy, shaping the brand's voice and driving growth while fostering technical engagement and thought leadership.
• Build and maintain strong relationships with cybersecurity journalists and key industry influencers to secure prominent media coverage.
• Elevate the profiles of executive and research teams through strategic speaking engagements, industry awards, and contributed content opportunities.
• Collaborate on strategic content planning, translating complex technical research into engaging, viral social content and compelling media pitches.
• Serve as the primary guardian of the brand voice and lead rapid-response communications during security events or crises.
• Manage external PR agencies, ensuring seamless integration of efforts and demonstrating measurable return on investment (ROI).
• Establish and track key performance indicators (KPIs) for brand sentiment, share of voice, PR, and social engagement, utilizing data to refine strategies.
• Manage the annual calendar for industry awards and speaking opportunities, leading theme identification, abstract drafting, and expert coaching.
• Provide comprehensive editorial support for all marketing and communications materials, ensuring high quality and consistent brand messaging.
• Collaborate cross-functionally to produce diverse content formats, including written pieces, livestreams, webcasts, podcasts, and broadcast media.

Requirements

• Possess 10+ years of progressive experience in PR, communications, or social media within the B2B cybersecurity sector.
• Demonstrated ability to translate complex cybersecurity concepts into compelling and accessible narratives.
• Proven track record of securing placements in top-tier business and trade publications and cultivating strong journalist and influencer relationships.
• Expert knowledge of various social media platforms and a deep awareness of key cybersecurity community channels (e.g., Reddit, Mastodon, Discord).
• Experience working directly with founders and C-suite executives, adept at balancing strategic planning with hands-on execution.
• Proficiency with PR and social analytics tools to effectively measure and report on impact.
• Exhibit a strong collaborative mindset with experience working across Go-To-Market (GTM), product, and people teams.
• Ability to thrive and deliver results in a fast-paced, remote-first environment with a dynamic news cycle.

Compensation

The salary range for this role is $185,000 to $215,000, based on market data. Equity is provided to all employees.

Key skills/competency

• Public Relations
• Social Media Strategy
• Content Marketing
• Cybersecurity Communications
• Media Relations
• Thought Leadership
• Crisis Communications
• Brand Management
• Analytics & Reporting
• Executive Communications