Digital Marketing Manager

About the Opportunity

This Digital Marketing Manager role focuses on driving global customer acquisition for both B2B and B2C segments. It requires a blend of analytical skills and creative experimentation to launch campaigns, optimize funnels, and manage key performance indicators, supporting product-led growth. You will collaborate extensively with cross-functional teams including Creative, Product Marketing, Product, Data, Operations, and Leadership to accelerate acquisition efforts. The environment is fast-paced, ambiguous, and demanding, ideal for a testing-obsessed and scrappy marketer.

Responsibilities

• Manage paid acquisition programs across SEM and paid social channels like TikTok, Meta, Pinterest, and Reddit.
• Develop and own a quarterly roadmap prioritizing audience segmentation, creative optimization, and new channel testing.
• Monitor key metrics such as CAC, LTV, conversion rates, and CTR across campaigns.
• Handle reporting, pacing, and forecasting to ensure efficient and scalable growth.
• Collaborate with Web, Creative, Brand, and Product Marketing teams to optimize briefs, ad copy, visuals, and landing pages for acquisition.

Requirements

• 3-5 years of experience in growth marketing, performance marketing, or paid acquisition with strong expertise in SEM and paid social.
• Proficiency with tools like Looker, AppsFlyer, SQL, and Excel.
• Familiarity with CRM systems such as Hubspot or SalesForce.
• Strong instincts for landing page and ad copy effectiveness with a focus on structured testing.
• Detail-oriented and methodical in test design, data review, and QA of ad content.
• Experience in high-growth B2B SaaS or startups is beneficial.
• Self-motivated, action-oriented, and comfortable working in fast-paced, high-pressure environments.

Benefits & Perks

• Fully remote work with $50/month home phone/internet reimbursement.
• Comprehensive health, dental, and vision insurance coverage.
• Company-paid short-term and long-term disability insurance and basic life insurance at 1x salary.
• Access to FSA/HSA plans with employer contributions of $1,000/$2,000.
• Voluntary accident, hospital, and critical illness insurance plans.
• 401k plan with 50% match up to 8% of contributions and a 3-year vesting period.
• Paid time off: unlimited for exempt employees with approval; 160 hours per year for non-exempt employees (no rollover).
• 12 observed holidays annually.
• 12 weeks of paid parental leave.
• Employee Assistance Program (EAP).
• Voluntary pet insurance option.
• Financial wellness tools available.
• Employee discounts through a perks platform.
• Monthly benefit credit of $50 to use on services within the company app.

Compensation

The salary range for this position is $75,000 - $103,000.

Key skills/competency

• Digital Marketing
• Customer Acquisition
• Paid Social
• SEM
• Performance Marketing
• Growth Marketing
• Data Analysis
• Campaign Optimization
• Conversion Rate Optimization
• Product-Led Growth