Paid Media Manager

About Our Client

Our client is a rapidly expanding hemp wellness eCommerce brand specializing in THC-based consumer products sold online. They manage substantial Meta ad spend ($300k–$500k monthly) and are actively building an in-house performance marketing team. This role operates within a complex, regulated environment, focusing on scaling customer acquisition while adhering to strict platform policies.

Need to Have Qualifications

• 5+ years of hands-on experience managing paid media campaigns with $100k+ monthly ad spend.
• Deep expertise in Meta Ads Manager (Facebook/Instagram) with a strong track record of performance optimization.
• Experience managing customer acquisition campaigns for eCommerce or DTC brands.
• Strong analytical skills to interpret campaign data and make performance-driven decisions.
• Solid understanding of audience targeting, campaign structure, and creative testing frameworks.
• Ability to manage multiple ad accounts simultaneously in complex or regulated environments.
• Strong English communication skills and availability for 4+ hours of daily overlap with PST.

Nice to Have Qualifications

• Experience running campaigns across additional channels such as Google Ads (YouTube, Search, Shopping), Snapchat, or native ad platforms.
• Familiarity with Axon/Applovin, Outbrain, Taboola, RevContent, or Connected TV advertising.
• Experience working with reporting or attribution tools such as Triple Whale or Northbeam.
• Experience working in highly regulated industries such as cannabis, gambling, or health products.
• Familiarity with Shopify data analysis and performance reporting tools like WorkMagic.

Responsibilities of the Paid Media Manager

• Manage and optimize paid social campaigns across multiple Meta ad accounts with six-figure monthly budgets.
• Monitor campaign performance daily, adjusting budgets, bids, and targeting to improve CAC and ROAS.
• Maintain and troubleshoot campaigns across multiple accounts to navigate platform compliance restrictions.
• Draft clear creative briefs for new ad concepts based on performance data and testing frameworks.
• Analyze campaign data and produce performance reports with actionable insights.
• Collaborate with internal team members and external agencies managing additional ad accounts.
• Support the transition of agency-managed ad accounts to in-house campaign management.
• Execute structured testing for audiences, creatives, and campaign settings to identify scalable winners.

Key Skills/Competency

• Paid Media Management
• Meta Ads Manager
• E-commerce Acquisition
• Performance Marketing
• Data Analysis
• Campaign Optimization
• Audience Targeting
• Creative Testing
• Regulatory Compliance
• ROAS/CAC Improvement