12 days ago
Digital Marketing Specialist
Remote Growth Partners
Hybrid
Full Time
$110,000
Hybrid
Job Overview
Job TitleDigital Marketing Specialist
Job TypeFull Time
CategoryCommerce
Experience5 Years
DegreeMaster
Offered Salary$110,000
LocationHybrid
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Job Description
About the Role
Our client, a B2B-focused company, is seeking a hands-on Digital Marketing Specialist to drive measurable lead generation. This role is focused on building practical, execution-ready marketing systems that translate strategy into tangible results. It is ideal for a senior marketer who enjoys diagnosing growth challenges, identifying gaps, and owning outcomes without managing a team.
Key Responsibilities
- Audit the current digital presence, including site, funnels, and channels.
- Clarify ideal customer profiles (ICPs) and prioritize verticals for lead generation.
- Define lead sources and recommend the optimal channel mix.
- Identify gaps and prioritize opportunities to improve lead flow and conversion.
- Set up, launch, and optimize marketing funnels and experiments.
- Collaborate with the in-house marketing team to execute campaigns and initiatives.
- Identify friction points between marketing and sales and recommend improvements.
- Measure, track, and report on lead generation and pipeline contribution metrics.
Required Qualifications
- 5+ years of experience in B2B digital marketing, growth, or demand generation.
- Proven experience developing and executing digital marketing strategies that drive leads.
- Strong understanding of B2B funnels, buyer journeys, and conversion optimization.
- Experience auditing marketing efforts and identifying gaps or bottlenecks in lead flow.
- Ability to translate strategy into clear, prioritized actions and experiments.
- Experience collaborating with founders, sales, or business development teams.
- Familiarity with CRM and analytics tools (e.g., HubSpot, Google Analytics, ad platforms).
- Strong analytical and problem-solving skills focused on measurable outcomes.
- Ability to work independently in a fast-moving, resource-conscious environment.
Preferred Skills
- Experience with inbound demand campaigns and paid channel optimization.
- Background in funnel experimentation and A/B testing.
- Exposure to fractional or consulting marketing roles.
- Experience working alongside small in-house marketing teams.
Key skills/competency
- B2B Marketing
- Lead Generation
- Digital Strategy
- Conversion Optimization
- Demand Generation
- Marketing Analytics
- CRM Tools
- Google Analytics
- A/B Testing
- Sales Alignment
How to Get Hired at Remote Growth Partners
- Research Remote Growth Partners' culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor.
- Tailor your resume: Highlight B2B digital marketing, lead generation, and conversion optimization achievements directly relevant to the Digital Marketing Specialist role.
- Showcase strategic impact: Provide specific examples of how your strategies drove measurable results and improved lead flow in previous roles.
- Prepare for outcome-driven discussions: Be ready to discuss your analytical skills, problem-solving approach, and ability to translate strategy into action.
- Demonstrate independent work: Emphasize your ability to own outcomes and thrive in a resource-conscious, autonomous setting, crucial for Remote Growth Partners.
Frequently Asked Questions
Find answers to common questions about this job opportunity
01What is the primary focus of the Digital Marketing Specialist role at Remote Growth Partners?
02What B2B marketing experience is essential for this position?
03How does Remote Growth Partners support independent work in this role?
04What tools and platforms are important for a Digital Marketing Specialist at Remote Growth Partners?
05How can I demonstrate my lead generation success during the interview process for this role at Remote Growth Partners?
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