Brand Ambassador
REL Field Marketing
Job Overview
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Job Description
About the Role: Brand Ambassador
Kick-start the New Year by taking your career to the next level. REL Field Marketing is seeking driven, confident Brand Ambassadors to represent two of the UK’s leading vaping brands – ELFBAR & Lost Mary. If you bring the ambition and energy, we’ll provide the training, tools, and ongoing support to help you succeed and thrive!
This is a Full Time, Permanent position based in Manchester City Centre and surrounds, working Monday to Friday, 37.5 hours per week.
What You’ll Be Doing
- Visiting independent retailers across your territory to promote ELFBAR and Lost Mary.
- Building trusted relationships with key decision-makers, using your influencing skills to improve product visibility through point-of-sale materials such as posters.
- Driving retailer engagement with our rewards programme.
- Expanding brand presence by identifying and engaging new stores to increase visibility and awareness across your region.
- Taking full ownership of your territory, applying an entrepreneurial mindset to maximise engagement and performance.
What’s In It for You?
- Generous monthly bonus opportunities, with top performers earning £1,000+ per month.
- Exciting incentives and rewards throughout the year to recognise and celebrate success.
- Comprehensive training and ongoing support to set you up for success.
- Opportunities to work closely with industry leaders and gain direct client exposure, opening doors for future career progression.
- 21 days annual leave, plus bank holidays.
Additional benefits include: Medicash, enhanced maternity, paternity and adoption leave, enhanced pension, life insurance, cycle to work scheme, referral programme, plus access to Perkbox and Taste Card benefits.
What We’re Looking For
- Previous field sales experience is beneficial, but not essential – we’re looking for ambition, drive, and a willingness to learn.
- Knowledge of the vaping industry, or a strong interest in building a career within it.
- Genuine passion for building and maintaining strong customer relationships.
- Excellent communication and customer service skills.
- Self-motivated, independent worker with a strong entrepreneurial spirit.
- A full manual driving licence held for at least 12 months.
About REL Field Marketing (part of Smollan)
At Smollan, our colleagues are valued, supported, and set up for success by empowering them with the tools, training, and opportunities to excel in a dynamic environment. We are committed to fostering an inclusive, welcoming workplace where everyone can thrive and celebrate individuality.
REL Field Marketing is an Award-Winning Workplace, recognised as one of UK & Europe’s Best Workplaces™ every year since 2015, with additional accolades including UK’s Best Workplaces™ for Women, Wellbeing, and Development.
The company is also committed to a Sustainable Future, with environmental achievements including Ecovadis – Silver Award and ISO 14001 & ISO 27001 Certifications. In January 2026, REL Field Marketing became part of the Smollan brand, combining strong local expertise with global scale, insight, and innovation.
Key skills/competency
- Brand Promotion
- Field Sales
- Retailer Relationships
- Customer Engagement
- Territory Management
- Product Visibility
- Communication Skills
- Influencing Skills
- Entrepreneurial Mindset
- Vaping Industry Knowledge
How to Get Hired at REL Field Marketing
- Research REL Field Marketing's culture: Study their mission, values, recent awards, and employee testimonials on LinkedIn and Glassdoor to align your application.
- Highlight sales and relationship skills: Tailor your resume to showcase experience in field sales, customer service, or brand promotion relevant to the Brand Ambassador role.
- Demonstrate industry interest: Express genuine interest in the vaping industry or a strong willingness to learn, a key requirement for this REL Field Marketing position.
- Prepare for a behavioral interview: Be ready to discuss examples of your self-motivation, entrepreneurial spirit, and ability to build strong customer relationships.
- Showcase territory ownership: During interviews, provide instances where you've taken initiative and driven results in a self-managed environment for the Brand Ambassador role.
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