Digital Product Manager Customer Engagement
@ Reitmans (Canada) Ltée/Ltd

Montreal, Quebec, Canada
CA$120,000
On Site
Full Time
Posted 23 days ago

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Job Details

About Reitmans (Canada) Ltd

At RCL - Reitmans (Canada) Limited, fashion and customer experience are at the core of every decision. The company empowers customers with confidence through bold ideas and seamless experiences across stores and digital channels.

About the Customer Engagement and Loyalty Team

The Customer Engagement & Loyalty team designs and builds lasting relationships across Reitmans, RW&CO, and PENN. Their mission is to connect brand creativity with data-driven precision to deliver omnichannel, personalized fashion experiences that boost customer lifetime value and inspire brand advocacy.

The Opportunity

As Digital Product Manager Customer Engagement, you will shape how RCL connects with customers by owning the lifecycle of customer engagement products including loyalty platforms, CRM tools, and journey orchestration solutions.

Key Responsibilities

  • Planning & Strategy: Translate engagement strategy into product roadmaps, map customer journeys, and define features based on business needs and ROI.
  • Execution & Delivery: Partner with IT and vendors to deliver solutions on time and budget, track product performance, and oversee change management and training.
  • Stakeholder & Team Leadership: Communicate product vision across RCL while managing and mentoring a team of product owners.
  • Innovation & Continuous Improvement: Stay updated on market trends and lead test-and-learn initiatives to drive engagement and retention.

Qualifications

  • University degree in related fields
  • 8+ years in product management, with CRM and loyalty platform experience
  • 3+ years of team leadership and managing complex roadmaps
  • Strong financial acumen with ROI measurement expertise
  • Proficiency in agile methodologies and marketing automation tools (Salesforce Marketing Cloud, Braze, Klaviyo)
  • Experience with analytics tools (SQL, GA4, MicroStrategy) and data privacy compliance
  • Bilingualism with excellent collaboration and communication skills
  • Experience in fashion, retail, or e-commerce is an asset

Additional Information

Enjoy ultimate flexibility with a hybrid work environment, comprehensive benefits, flexible time off, exclusive discounts, referral rewards, and growth opportunities including bonuses and tuition reimbursement.

RCL - Reitmans (Canada) Ltd is committed to diversity, inclusion, and providing accommodations as needed during the recruitment process.

Key skills/competency

Digital Product Manager Customer Engagement, customer engagement, CRM, loyalty, roadmap, omnichannel, agile, analytics, strategy, team leadership

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How to Get Hired at Reitmans (Canada) Ltée/Ltd

🎯 Tips for Getting Hired

  • Research Reitmans (Canada) Ltd: Understand their mission, brands, and culture.
  • Customize your resume: Emphasize CRM, loyalty, and digital product expertise.
  • Prepare for interviews: Practice product roadmap and agile methodology insights.
  • Showcase leadership: Highlight team management and stakeholder collaboration.

📝 Interview Preparation Advice

Technical Preparation

Brush up on agile methodologies and roadmap tools.
Review CRM and loyalty platform integrations.
Practice SQL queries and analytics tool basics.
Understand marketing automation system configurations.

Behavioral Questions

Describe past team leadership experiences succinctly.
Explain handling complex stakeholder communications effectively.
Share examples of agile project management challenges.
Discuss your approach to innovation and change management.

Frequently Asked Questions