SEO Specialist

SEO Specialist at Redwerk

Join Redwerk as an SEO Specialist and help drive our digital growth in the EU and US markets! Redwerk is a software development company delivering custom software solutions to clients across the world. We specialize in IT outsourcing, dedicated development teams, and long-term technology partnerships. Organic search is an important part of our growth efforts, and we’re continuing to develop it thoughtfully — including AI-driven automation and workflow optimization. We are looking for a goal-oriented SEO Specialist who wants real ownership and direct impact on qualified B2B lead generation. This is a full-time role with long-term growth potential based on performance.

About the Role

You will take ownership of organic performance across Redwerk’s service and commercial pages, focusing on high-intent keywords and measurable business outcomes. This role combines strategy, hands-on execution, and AI-driven automation. You’ll work closely with marketing and development teams while having the autonomy to prioritize and implement initiatives.

Within this role, you will be responsible for achieving the following:

• Increase rankings for high-intent IT outsourcing and software development keywords in US and EU markets
• Grow the number of qualified inbound leads generated through organic search
• Improve conversion tracking and visibility of SEO impact across the marketing funnel (GA4 ownership)
• Build and execute a structured SEO roadmap aligned with business growth priorities
• Implementing AI-driven SEO workflows to improve efficiency and scalability

Responsibilities

• Develop and execute SEO strategy for IT outsourcing and software development services
• Conduct keyword research focused on commercial and decision-stage queries
• Optimize service pages, technology-specific pages, and landing pages
• Perform regular technical SEO audits and site health checks
• Identify and resolve indexing and crawl issues via Google Search Console
• Improve internal linking and content structure
• Set up and manage GA4 events and conversion tracking
• Analyze funnels and measure SEO impact on qualified leads
• Develop and monitor backlink strategy
• Conduct competitor analysis in US and EU IT markets
• Create clear SEO tasks for copywriters and developers
• Implement AI-powered workflows for research, content optimization, data analysis, and reporting
• Track performance and report on business-impact metrics

Requirements

• 3+ years of hands-on SEO experience in IT outsourcing or B2B tech services
• Experience working with US and/or EU markets
• Proven ability to drive SEO results tied to qualified leads (not just traffic)
• Strong hands-on experience with GA4 (events, tracking, funnel analysis)
• Experience with Google Search Console and modern SEO tools (Ahrefs, Screaming Frog, or similar)
• Demonstrated experience using AI tools to improve SEO efficiency and output
• Solid understanding of commercial intent and B2B marketing funnels
• Strong technical SEO fundamentals
• Working knowledge of HTML, CSS, and JavaScript from an SEO perspective
• Comfortable working independently and taking initiative
• English – Upper-Intermediate level or higher
• Portfolio of non-NDA, white-hat SEO projects

Nice to Have

• Experience with Looker Studio
• Experience building custom AI agents or automation pipelines
• Automation mindset
• Existing network of IT-focused copywriters or link builders
• Experience in competitive B2B tech niches

Values & Culture

• Supporting Ukraine's Armed Forces
• Engaging in charity initiatives
• Organizing IT-focused events
• Encouraging initiative and idea-sharing
• Fostering transparent, meaningful relationships
• Emphasizing task ownership and follow-through
• Prioritizing work-life balance

Management Style

• Flat structure; minimal bureaucracy
• Ability to influence company processes and decisions
• Tool selection autonomy for goal achievement
• Streamlined, efficient workflows
• Team of creative, inventive mid-senior professionals

Joining Redwerk

Redwerk’s digital marketing team brings together professionals and enthusiasts who enjoy finding effective ways to promote our IT and B2B tech services. As an SEO Specialist, you’ll have the freedom to experiment with strategies, analyze results, and directly see the impact of your work on search visibility and lead generation, all within a supportive and low-bureaucracy environment. We hope you’re one of us! ❤️

Key skills/competency

• SEO Strategy
• Keyword Research
• Technical SEO
• GA4 & Conversion Tracking
• AI-driven SEO
• Backlink Strategy
• Competitor Analysis
• B2B Lead Generation
• Google Search Console
• Content Optimization