Marketing Manager
@ RedBalloon

Hybrid
$120,000
Hybrid
Full Time
Posted 4 days ago

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XXXXXXXXXX XXXXXXXXXXX XXXXXXXXX******* @redballoon.com
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Job Details

Job Summary

The Marketing Manager role at Marketing Manager position is pivotal in building and refining Veritas Press's modern marketing engine. This position focuses on transforming existing strategies into a cohesive, data-driven growth program, emphasizing content and customer lifecycle marketing (CLM) as core levers.

Responsibilities

  • Develop and execute marketing strategies with the VP of Marketing & Sales.
  • Create content that builds trust and drives action for key family segments.
  • Lead content creation across email, web, social, and advertising channels.
  • Manage customer lifecycle campaigns to boost engagement and retention.
  • Plan and execute integrated marketing campaigns for key seasons and launches.
  • Utilize analytics to measure performance and optimize results.
  • Collaborate with Sales, Academic, and Web teams to align marketing efforts with business goals.
  • Supervise the Social Media Coordinator and support event marketing efforts.

Key Skills/Competency

  • Marketing Strategy
  • Content Creation
  • Customer Lifecycle Marketing
  • Data Analytics
  • Brand Voice
  • Campaign Management
  • Team Collaboration
  • Operational Leadership
  • Digital Marketing
  • Integrated Marketing
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How to Get Hired at RedBalloon

🎯 Tips for Getting Hired

  • Customize your resume: Align experience with data-driven marketing strategies.
  • Research RedBalloon: Understand company and client culture deeply.
  • Highlight campaign success: Focus on content and CLM skills.
  • Prepare for analytics: Be ready to discuss performance metrics.

📝 Interview Preparation Advice

Technical Preparation

Study digital analytics tools.
Review content management systems.
Practice campaign performance evaluation.
Understand multi-channel marketing platforms.

Behavioral Questions

Describe a time you led change.
Explain handling team conflicts.
Share customer-focused decision-making examples.
Demonstrate adaptability in campaign shifts.

Frequently Asked Questions