Marketing Manager

Job Summary

The Marketing Manager role at Marketing Manager position is pivotal in building and refining Veritas Press's modern marketing engine. This position focuses on transforming existing strategies into a cohesive, data-driven growth program, emphasizing content and customer lifecycle marketing (CLM) as core levers.

Responsibilities

• Develop and execute marketing strategies with the VP of Marketing & Sales.
• Create content that builds trust and drives action for key family segments.
• Lead content creation across email, web, social, and advertising channels.
• Manage customer lifecycle campaigns to boost engagement and retention.
• Plan and execute integrated marketing campaigns for key seasons and launches.
• Utilize analytics to measure performance and optimize results.
• Collaborate with Sales, Academic, and Web teams to align marketing efforts with business goals.
• Supervise the Social Media Coordinator and support event marketing efforts.

Key Skills/Competency

• Marketing Strategy
• Content Creation
• Customer Lifecycle Marketing
• Data Analytics
• Brand Voice
• Campaign Management
• Team Collaboration
• Operational Leadership
• Digital Marketing
• Integrated Marketing