Product Manager, Marketing Technology
Red Hat
Job Overview
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Job Description
Product Manager, Marketing Technology at Red Hat
As a Strategic, data-driven, and customer-focused Product Manager, Marketing Technology, you will spearhead the evolution and optimization of Red Hat's MarTech ecosystem. This pivotal role involves aligning marketing technologies with overarching business objectives, enhancing marketing efficiency, and fostering data-informed decision-making throughout the organization. You will collaborate closely with marketing, IT, and external partners to drive innovation and maximize the return on investment in Red Hat's MarTech initiatives. You will translate those initiatives into key projects and work with the rest of the marketing technology team to implement them. This role has a focus on brand, social, and advertising technology including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, Integrate, Qualtrics, Datorama, and ContentSquare.
What Will You Do
- Engage with stakeholders to elicit business requirements and translate them into well-defined and actionable product plans and roadmaps.
- Help evaluate and select appropriate MarTech solutions, and cultivate vendor relationships.
- Establish and monitor key performance indicators (KPIs) to rigorously assess the effectiveness of Red Hat's marketing technology endeavors.
- Ensure that all marketing tools adhere to relevant data privacy regulations, such as GDPR and CCPA.
- Maintain a thorough understanding of the latest trends, tools, and best practices within the MarTech landscape, and provide insightful recommendations for potential innovation.
- Serve as a trusted strategic advisor to marketing and business stakeholders on technology-related decisions and their potential business ramifications.
- Collaborate effectively with product owners, delivery teams, engineering, and data teams to guarantee the smooth implementation, scalability, and optimal performance of all marketing technology systems.
- Work with data architects and engineers on integration projects.
What Will You Bring
- Demonstrable experience in product management, marketing technology, or a closely related domain.
- A strong grasp of marketing operations, digital marketing principles, and the contemporary MarTech stack, with familiarity with platforms such as Salesforce, Adobe, Marketo.
- Technical aptitude, with the ability to collaborate effectively with engineers and data scientists on APIs, integrations, and data pipelines.
- Ability to manage intricate projects involving diverse stakeholder groups.
- Analytical and problem-solving abilities, coupled with a strong data-centric approach.
- Outstanding communication and interpersonal skills, including the capacity to influence and collaborate with cross-functional teams.
- Familiarity with regulations and best practices concerning customer data privacy and compliance.
Key skills/competency
- Product Management
- Marketing Technology
- MarTech Ecosystem
- Digital Marketing
- Data Privacy Compliance
- API Integrations
- Stakeholder Management
- KPI Monitoring
- Vendor Management
- Project Management
How to Get Hired at Red Hat
- Research Red Hat's culture: Study their mission, values, recent news, and employee testimonials on LinkedIn and Glassdoor to understand their open source principles.
- Tailor your resume: Highlight specific experience in MarTech product management, focusing on areas like ecosystem optimization, stakeholder collaboration, and data-driven strategy at Red Hat.
- Showcase technical aptitude: Emphasize your experience with APIs, data pipelines, and integrating marketing platforms like Salesforce, Adobe, or Marketo.
- Prepare for behavioral questions: Practice articulating how you manage complex projects, foster cross-functional collaboration, and navigate data privacy regulations effectively.
- Demonstrate innovation mindset: Be ready to discuss how you stay abreast of MarTech trends and propose new solutions that align with Red Hat's business objectives.
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