Ecosystem Marketing Manager/Responsable Marketing d'Écosystème
Red Hat · Texas, United States
- Hybrid
- Full-time
- $180,000 / year
- Texas, United States
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Job highlights
- Lead partner marketing initiatives to drive ecosystem growth.
- Develop and execute joint marketing plans with OEM partners.
- Launch multi-channel co-marketing campaigns for pipeline generation.
- Manage MDF budgets and track ROI for alliance activities.
- Build strong relationships with partner marketing stakeholders.
About the role
About The Role
The Ecosystem Marketing Manager leads the resolution of complex, varied partner marketing challenges, exercising independent judgment and creative solutioning. The position delivers impactful, scalable programs that influence ecosystem-wide engagement and growth. This is a highly cross-functional role requiring a mix of strategic planning, relationship management, and hands-on marketing execution. You will work closely with Business Development, Product Marketing, Sales, and your marketing counterparts at partner organizations.What You Will Do
- Joint Marketing Strategy: Develop and execute comprehensive, annual joint marketing plans with Tier-1 OEM partners to accelerate market adoption of integrated solutions.
- Campaign Execution: Launch end-to-end co-marketing campaigns (including webinars, digital advertising, email marketing, content syndication, and field events) that generate high-quality pipeline.
- Collateral & Content Creation: Collaborate with Product Marketing to build joint value propositions, messaging frameworks, and customer-facing collateral (e.g., solution briefs, case studies, whitepapers, landing pages).
- Partner Enablement: Create and deliver "marketing-in-a-box" kits and enablement tools for the OEM partner’s internal sales and marketing teams to ensure they can effectively position our joint solution.
- MDF Management: Manage the Market Development Funds (MDF) budget allocated for alliance activities, ensuring strategic investment, compliance with partner guidelines, and accurate ROI tracking.
- Relationship Management: Establish and nurture strong, collaborative relationships with marketing stakeholders at partner organizations to secure premium placement in their marketing channels.
- Metrics & Reporting: Establish key performance indicators (KPIs) for all alliance marketing activities. Track, analyze, and report on pipeline impact, lead generation, and ROI to executive leadership.
What You Bring
- Experience: 5+ years of experience in B2B marketing, with at least 2–3 years specifically dedicated to alliance marketing, partner marketing, or OEM marketing within the Tech / SaaS / Hardware industry.
- Partner Acumen: Deep understanding of OEM business models, multi-tier channel ecosystems, and how joint value propositions are commercialized.
- Campaign Management: Proven track record of planning and executing multi-channel marketing campaigns from scratch, with a strong focus on lead generation and pipeline tracking.
- Communication: Exceptional relationship-building skills with the political savvy to navigate complex partner organizations and align competing priorities. Strong communication skills in English are essential for interacting with many Red Hat teams located outside of Quebec and Canada.
- Analytical Skills: Comfortable working with data, managing budgets (MDF), and using marketing automation and CRM tools (e.g., Marketo / Salesforce) to measure impact.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
What Success Looks Like In This Role
- Pipeline Contribution: Meeting or exceeding the sourced/influenced pipeline targets generated via OEM partner channels.
- Partner Engagement: Increased engagement and adoption of Red Hat marketing programs by the OEM partners’ sales forces.
- Velocity: Faster time-to-market for joint solution launches and co-branded marketing assets.
Key skills/competency
- Ecosystem Marketing Manager
- B2B Marketing
- Alliance Marketing
- Partner Marketing
- OEM Marketing
- Campaign Management
- Lead Generation
- Pipeline Tracking
- Market Development Funds (MDF)
- Relationship Management
Skills & topics
- Ecosystem Marketing Manager
- B2B Marketing
- Alliance Marketing
- Partner Marketing
- OEM Marketing
- Campaign Management
- Lead Generation
- Pipeline Management
- Marketing Strategy
- Channel Marketing
- Marketo
- Salesforce
- MDF Management
- Tech Marketing
- SaaS Marketing
How to get hired
- Tailor your resume: Highlight B2B, alliance, partner, or OEM marketing experience. Emphasize campaign management and lead generation success.
- Showcase partner acumen: Detail your understanding of OEM business models and channel ecosystems. Quantify achievements in previous roles.
- Prepare for data-driven questions: Be ready to discuss your experience with MDF management, ROI tracking, and marketing automation tools like Marketo or Salesforce.
- Demonstrate communication skills: Highlight your ability to build relationships and navigate complex organizations, especially in English.
- Express strategic thinking: Articulate your approach to developing joint marketing strategies and enabling partner sales teams.
Technical preparation
Master B2B marketing strategies and tactics.,Understand OEM business models and channel ecosystems.,Practice campaign planning and execution.,Familiarize with Marketo/Salesforce and data analysis.
Behavioral questions
Describe a complex partner marketing challenge.,How do you build relationships with external teams?,How do you align competing priorities?,How do you measure marketing campaign success?
Frequently asked questions
- What is the salary range for the Ecosystem Marketing Manager role at Red Hat?
- The salary range for the Ecosystem Marketing Manager position at Red Hat is $109,050.00 - $180,000.00 annually. The actual offer will be based on your qualifications, experience, applicable skills, training, external market value, and internal pay equity. This role may also be eligible for bonus, commission, and/or equity.
- What kind of experience is required for the Red Hat Ecosystem Marketing Manager job?
- Red Hat is seeking candidates with 5+ years of B2B marketing experience, including 2-3 years specifically in alliance, partner, or OEM marketing within the tech, SaaS, or hardware industries. A Bachelor's degree in Marketing, Business, Communications, or a related field is preferred, or equivalent practical experience.
- What are the key responsibilities of an Ecosystem Marketing Manager at Red Hat?
- Key responsibilities include developing joint marketing strategies with Tier-1 OEM partners, executing co-marketing campaigns, creating joint collateral and content, enabling partner sales teams, managing MDF budgets, fostering partner relationships, and reporting on marketing KPIs and ROI.
- What skills are essential for the Ecosystem Marketing Manager role at Red Hat?
- Essential skills include strong B2B marketing and partner marketing experience, campaign management, lead generation, pipeline tracking, data analysis, budget management (MDF), proficiency with marketing automation and CRM tools (Marketo, Salesforce), and exceptional communication and relationship-building abilities, particularly in English.
- Does Red Hat offer remote work for the Ecosystem Marketing Manager position?
- Red Hat offers flexible work environments, including in-office, office-flex, and fully remote options, depending on the role's requirements. Associates work across 40+ countries, embracing a community-powered, open approach.
- How does Red Hat approach compensation for the Ecosystem Marketing Manager role?
- Red Hat determines compensation based on factors like job location, experience, skills, training, market value, and internal pay equity. The annual salary is one component; bonus, commission, and/or equity may also be part of the package.
- What does success look like for an Ecosystem Marketing Manager at Red Hat?
- Success is measured by meeting or exceeding sourced/influenced pipeline targets from OEM partners, increasing partner sales force engagement with Red Hat marketing programs, and achieving faster time-to-market for joint solutions and co-branded assets.
- What benefits does Red Hat offer to full-time associates in the US?
- Red Hat offers comprehensive benefits including medical, dental, vision coverage, FSAs, HSAs, 401(k) with match, paid time off, holidays, paid parental leave, disability leave, family medical leave, military leave, employee stock purchase plan, tuition reimbursement, and more.