National Account Manager, Catering & Food Service

@ Red Bull

Company Overview

In 1987, Red Bull launched a completely new product and created an entirely new category, Energy Drinks. Today, Red Bull employs around 19,000 people in over 178 countries and sold over 12 billion cans last year. The World of Red Bull provides a forum to use your talent and passion to develop, grow, and make an impact by giving wings to people and ideas.

Role Overview

The National Account Manager, Catering & Food Service is responsible for winning new distribution channels and driving brand activation along with sales volume outcomes for Red Bull Australia, specifically targeting the leading Catering and Foodservice segments. The role demands effective internal and external collaboration to ensure premium brand execution and a significant presence in the category.

Key Responsibilities

• Win New Distribution: Deploy hunting list systems, diagnose mutual value propositions, and build value-add sell stories using industry insights.
• Effective Brand Execution: Deliver in-store and online execution, launch customer programs, and secure point-of-sale placements.
• Premium Brand Activation: Deploy consumer promotions, integrate customers into events, and foster branded collaborations with internal marketing teams and customers.
• Sales & Negotiations: Increase distribution depth, negotiate target sales volumes, and manage financial outcomes.
• Strategic Input: Contribute to Red Bull's business planning and deploy promotional programs including limited time offers.

Qualifications

• University Degree Preferred
• Minimum 5 years senior account management experience
• Experience with leading Catering/Foodservice chains on the supplier side
• Superior communication, presentation skills, and commercial acumen
• Action orientated with a strong follow-through capability

Additional Information

This role is being recruited internally only. Applicants must be qualified to work in Australia and may be required to provide evidence to comply with the Migration Act 1958 (Cth). All submitted information must be true and accurate.

Key skills/competency

National Account Manager, Catering, Food Service, Distribution, Brand Activation, Sales, Negotiation, Promotions, Strategic Planning, Communication