Category Specialist Out of Home

Category Specialist Out of Home - Red Bull

Red Bull is one of the brands that grows faster than the market year after year. We achieve this success through an inimitable focus on physical and mental availability, visibility, and strong teamwork. Reaching today's hybrid consumer is a continuous challenge for every department and the #1 priority for everyone within the company. Where these efforts converge, the out-of-home retail landscape, is where you will excel.

The Category Specialist is part of the Trade Marketing team, responsible for developing, preparing, and implementing future-proof plans and projects. By developing tailor-made insights, solutions, and groundbreaking activations, Red Bull has been a very important growth pillar within the soft drinks category for years. And we intend to keep it that way.

All responsibilities entrusted to you:

VISION AND STRATEGY

The Trade Marketing team consists of Business Insights, Category Management, and Shopper Marketing. Together with the other team members, you are responsible for the continuous development of the Out-of-Home channel strategy and within that, you define the role and growth pillars of the category. Based on both qualitative and quantitative data, you determine the vision for soft drinks, including the relevant assortment and associated shelf plans. You will differentiate between various shopping missions to maximize conversion on every trip and ensure the correct implementation of the 4Ps under all circumstances.

INSIGHTS & ANALYSIS

Turning data into insights is not enough at Red Bull. Turning data into store is more 'our cup of tea'. As a commercial expert, you are capable of conducting thorough analyses regarding assortment, distribution, price and promotion, and the shelf. You will not miss any opportunity to creatively translate your acquired insights to the store floor and online. For this, we are looking for an entrepreneurial and convincing colleague who strives for optimal brand conversion through multidisciplinary collaboration.

BE NO1 IN STORE

In five years, the energy drinks segment has risen from 6th to 2nd place within the Soft Drinks category. What's unique is that the promotional pressure has remained almost the same. The strong base growth that Red Bull and the segment are experiencing is a natural consequence of our focus and presence on the (online and offline) store floor; shoppers encounter the can where they expect it. Together with Marketing and Sales, you will ensure that we continue to anchor this unique instore position towards 2030 within a rapidly changing landscape.

STAKEHOLDER MANAGEMENT

“Making the impossible possible”: that’s what the company was built on. At Red Bull, we win as a team, but we expect you to take ownership of your role. As an experienced Category Manager, you will manage your responsibilities and priorities effectively, both internally and externally. You will build a strong, objective relationship with clients and strategically intertwine Red Bull’s agenda in a professional manner.

PEOPLE DEVELOPMENT

Red Bull is more than just a can; at Red Bull, we give wings to people and ideas. We distinguish ourselves through our own events (e.g., Red Bull UpsideDown & Stalen Ros), interesting partnerships, and major media productions. Since the company's inception in 1997, an entrepreneurial spirit has guided us in everything we have achieved. Meaning, Freedom & Responsibility, and Mastery are three pillars on which everyone within the organization builds and excels. So, are you ready for wings? Join us!

Your knowledge and expertise areas, what is most important for this job:

• Minimum of 3 years of experience within FMCG, including Category Management, (Trade) Marketing, and/or Sales.
• Strong analytical skills; you are adept at analyzing both quantitative (e.g., Nielsen, Circana) and qualitative sources.
• Innovative thinker and creative doer at both strategic and operational levels.
• Project management; initiating and coordinating business planning, as well as independently executing (ad hoc) pilots and instore tests.
• Results-oriented; strong personal and communication skills, and the ability to 'sell' an idea. You don't stop until the idea is implemented and know how to create momentum with top management and clients where necessary.
• Flexible and solution-oriented team player, thrives in an exciting and fast-paced environment where there is always room for an 'only Red Bull can do' idea.
• Demonstrate proactivity & ownership in everything you do.
• Experience within the Out-of-Home/Foodservice landscape is a plus.

Red Bull Netherlands believes that having a diverse pool of talent significantly contributes to our success. Therefore, we hire based on experience, skills, and mindset. We welcome applications from everyone in our society, regardless of age, gender, disability, sexual orientation, race, or religion.

Key skills/competency

• Category Management
• Trade Marketing
• Sales
• FMCG
• Data Analysis
• Project Management
• Strategic Planning
• Consumer Insights
• Retail Marketing
• Stakeholder Management