B2B Growth Marketer
Recruitable · Gurugram, Haryana, India
- Hybrid
- Full-time
- $100,000 / year
- Gurugram, Haryana, India
Job highlights
- Build B2B inbound marketing from scratch.
- Own paid ads, email, and automation.
- Drive employer leads for sales team.
- Utilize AI tools for campaign success.
- Track full funnel data and optimize.
About the role
About Capital Placement
Capital Placement is a dual-sided marketplace designed to connect employers with early-career talent. Our mission is to efficiently match these two crucial groups. Currently, our sales team manages the entire employer lifecycle, from lead generation to closing, with a strong emphasis on cold outbound efforts. While effective, we recognize the limitations of relying solely on outbound strategies in today's crowded and competitive inboxes. This is where you come in.Skills & topics
- B2B Marketing
- Growth Marketing
- Inbound Marketing
- Demand Generation
- Marketing Automation
- Paid Advertising
- Lead Generation
- Email Marketing
- AI Marketing
- Startup Marketing
How to get hired
- Tailor your resume: Highlight B2B growth marketing, inbound strategy, and startup experience.
- Showcase AI proficiency: Detail your use of AI tools for content, automation, and campaign optimization.
- Quantify achievements: Provide specific metrics on lead generation and funnel improvements in past roles.
- Prepare for technical questions: Be ready to discuss paid ad platforms, automation tools, and data analysis.
- Demonstrate self-starter mindset: Emphasize your ability to build systems and strategies independently.
Technical preparation
Master paid ad platforms (Google, LinkedIn, Meta).,Build and optimize automation workflows.,Develop data dashboards for funnel tracking.,Integrate AI tools into marketing campaigns.
Behavioral questions
Describe building a marketing engine from scratch.,How do you prioritize marketing initiatives?,Share an example of using data for improvement.,How do you collaborate with sales teams?
Frequently asked questions
- What is the primary goal of the B2B Growth Marketer role at Capital Placement?
- The primary goal of the B2B Growth Marketer at Capital Placement is to build and scale the company's inbound marketing engine from the ground up. This role focuses on generating employer leads who are already seeking to hire interns or graduates, thereby enabling the sales team to concentrate on closing deals.
- What B2B marketing channels will the Growth Marketer be responsible for?
- The Growth Marketer will be responsible for a range of B2B marketing channels, including paid ads (Google, LinkedIn, Meta), retargeting campaigns, email marketing, marketing automation, and leveraging AI tools for visibility and content creation. Landing page optimization and A/B testing will also be key.
- What kind of experience is required for this B2B Growth Marketer position?
- We are looking for a candidate with 2-4 years of experience building inbound marketing engines from scratch at a B2B startup. Hands-on experience with paid advertising platforms, email and marketing automation tools, sales engagement/enrichment tools, and extensive use of AI tools is essential.
- How will success be measured in this role?
- Success will be measured by the ability to create a plan that generates leads within the first 30 days and shows consistent growth over the next 6-12 months. Tracking the full funnel from initial visit to closed deal and using data for continuous improvement are critical metrics.
- Does Capital Placement expect the Growth Marketer to build a team?
- Yes, the role involves laying the groundwork to build a marketing team around the Growth Marketer within the next 6-12 months. This indicates an opportunity for leadership growth within the company.
- What are the 'bonus points' for this B2B Growth Marketer role?
- Bonus points include experience in recruiting, edtech, early-career talent platforms, or marketplace startups. Additionally, experience marketing to B2B buyers in specific international markets like the UK or UAE is considered advantageous.
- How does Capital Placement use AI in its marketing efforts?
- Capital Placement is actively exploring AI for marketing by aiming for visibility in AI search engines like ChatGPT and Gemini through structured data and Answer Engine Optimization. Candidates are also expected to use AI tools extensively for automating workflows, generating copy, and building landing pages.