Email Campaign Specialist

About Recorded Future

With over 1,000 intelligence professionals serving more than 1,900 clients globally, Recorded Future stands as the world’s most advanced and largest intelligence company.

Recorded Future is actively seeking an Email Campaign Specialist to significantly empower and enable our extensive user base. This role involves building comprehensive email programs, encompassing template design, setting intricate program logic, and defining precise segments and criteria tailored to various stages of the customer journey. You will maintain a hyper-focus on metrics to accurately judge the performance of each email campaign and the overall program. Setting ambitious yet realistic goals for every campaign and formulating strategies to achieve or surpass them will be a core responsibility. Collaboration with leadership will be essential to intimately understand client needs and to own a crucial arm of the client communication strategy, working alongside other teams to deconflict schedules and ensure messaging alignment.

What You'll Do:

• Plan, execute, and optimize automated email campaigns, such as newsletters, new user welcome flows, and reactivation campaigns, specifically focused on driving adoption and retention.
• Cultivate intimate familiarity with the client journey and thoroughly understand client wants and needs throughout their lifecycle.
• Deliver eye-catching email templates that strictly adhere to brand guidelines.
• Work collaboratively across various teams to gather requirements, develop strategic approaches, and craft compelling messaging that drives engagement and retention.
• Define clear and powerful segments, developing tailored strategies and messaging for each.
• Optimize program and other content performance through rigorous multivariate testing.
• Maintain a meticulous email calendar and share detailed information regarding timing, audience, and desired outcomes.

What You'll Bring:

• 3-4 years of professional experience in email marketing or digital communications.
• Adept proficiency with CSS, HTML, and email testing methodologies.
• A data-driven and analytical mindset, capable of translating insights into action.
• Skilled communicator across diverse media and audiences, with an exceptional eye for detail.
• Proven experience creating and managing email campaigns within various email marketing platforms (e.g., Hubspot, Eloqua, Pardot, Marketo, ConstantContact).
• Very nice-to-have: Experience working with GainSight.

Compensation & Benefits:

The base salary range for this full-time position is $109,500-$164,000. Our salary ranges are determined by role, level, and location. The salary displayed reflects the range for new hire salaries for the position across all US locations. Individual pay within this range is influenced by state, work location, and additional factors such as job-related skills, experience, and relevant education or training. This position may also be eligible for incentive compensation, equity, and a comprehensive benefits package including medical, dental, vision, life insurance, and 401K. Your recruiter can provide more specific details about the compensation and benefit package during the hiring process.

Why Join Recorded Future?

Recorded Future employees, known as “Futurists,” represent over 40 nationalities and embody our core values of maintaining high standards, practicing inclusion, and acting ethically. Our commitment to empowering clients with intelligence to disrupt adversaries has earned us a 4.6-star user rating on G2 and attracted more than 50% of Fortune 100 companies as customers.

Key skills/competency:

• Email Marketing
• Campaign Management
• HTML/CSS
• Data Analysis
• A/B Testing
• Marketing Automation
• Customer Lifecycle
• User Engagement
• Content Strategy
• Cross-functional Collaboration