Content Marketing Manager
@ RBC

Toronto, ON
CA$120,000
On Site
Full Time
Posted 22 days ago

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Email Hiring Manager

XXXXXXXXX XXXXXXXXX XXXXXX****** @rbc.com
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Job Details

Overview

RBC is building a new content marketing engine to help advisors, brokers, and business clients in the world of commercial banking and insurance thrive. We are looking for a Content Marketing Manager who is hungry, curious, and ready to dive in, build, and make an impact.

What You Will Do

You will develop high-quality, engaging content that drives business results. This includes thought leadership pieces, toolkits, event assets, and sales enablement materials.

  • Collaborate with writers, creators, and vendors to create action-driving content.
  • Simplify complex financial and insurance concepts for business audiences.
  • Build and shape a new content team with a flexible approach.
  • Partner cross-functionally with sales, product, and marketing teams.
  • Test, measure, and optimize content formats and delivery.

What You Need to Succeed

Must-have 5+ years experience in content marketing, ideally in B2B financial services, insurance, or professional services. You should have a proven track record in crafting strategic, insight-driven content along with excellent writing and editing skills. Experience with sales enablement channels and content marketing automation tools is beneficial. Bilingual (English/French) is a plus.

What’s In It For You?

Join a dynamic, collaborative, and high-performing team offering a comprehensive Total Rewards Program, competitive compensation, and opportunities for professional development. Work with leaders who support your growth and make a tangible impact in your community.

Key Skills/Competency

  • Content Marketing
  • Strategy
  • Content Creation
  • Storytelling
  • Digital Optimization
  • Sales Enablement
  • Analytics
  • Collaboration
  • Project Management
  • Financial Services
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How to Get Hired at RBC

🎯 Tips for Getting Hired

  • Customize your resume: Tailor skills and achievements to RBC requirements.
  • Research RBC: Learn about its culture, mission, and values.
  • Network strategically: Connect with current employees on LinkedIn.
  • Prepare examples: Demonstrate measurable content marketing impact.

📝 Interview Preparation Advice

Technical Preparation

Review content management platforms.
Practice using marketing automation tools.
Analyze sample digital campaign data.
Refresh skills in analytics reporting.

Behavioral Questions

Describe a challenging content project.
Explain a successful cross-team collaboration.
Share an example of adapting content strategy.
Discuss how you optimize creative ideas.

Frequently Asked Questions