Director of Brand Strategy

About Razorfish Health

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300+employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.

Overview

The Director, Brand Strategy is the lead for uncovering breakthrough customer insights and translating them into marketing ideas for a major RFH client. This role is part of the brand strategy organization, and reports to the VP, Group Strategy Director. The Director will be an insightful and collaborative standout colleague who supports client priorities with deep research insights, a keen awareness of the competitive set, and an understanding of target audience needs and perspectives.

Responsibilities

• Synthesize market research to identify unique insights that will inspire and guide the development of innovative brand strategies marketing ideas.
• Identify high-impact opportunities to drive brand growth.
• Develop clear creative briefs with focused strategic insights and business rationale
• Manage the annual brand planning process across a large, complex, multi-indication brand.
• Lead and facilitate workshops to generate new thinking and improved business strategies
• Build productive collaboration and enable successful teamwork across fields.
• Demonstrate the impact of Brand Strategy by creating demand for its contributions.
• Remain on top of trends in healthcare, pharma and the medical industry.
• Manage and mentor junior strategists/planners.

Qualifications

• Bachelor’s degree required, preferably within business, advertising, marketing, communications, psychology, or related field. MBA a plus.
• At least 7 years’ experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or pharmaceutical company in a marketing role).
• Strong awareness of brand strategy frameworks and process, with the ability to create compelling recommendations to drive business objectives.
• Familiarity with segmentation, analytics, and media research tools is a plus.
• Exceptional customer insight skills and intuitive ability to understand audience motivations.
• Ability to distill complex research into actionable insights.
• An ability to integrate multiple perspectives.
• Strong communication, writing, and influence skills.
• An independent problem solver who works well in a collaborative, cross-functional environment.
• Inspirational leadership style and a passion for pharmaceutical marketing.

Key skills/competency

• Brand Strategy
• Marketing
• Strategic Planning
• Customer Insights
• Market Research
• Healthcare Marketing
• Pharmaceutical Marketing
• Creative Briefs
• Leadership
• Cross-functional Collaboration