Social Media Lead (CDI) - H/F/X

About Razorfish France

We are over 300 experts in strategy, creation & design, social media, data, and tech, located across campuses in Paris, Lille, and Nancy. As a leader in digital marketing in France, our mission is to transform and reinvent the digital utility of our clients through bold, creative, and responsible solutions. With a hybrid tech and creative culture, our teams are dedicated to designing innovative digital and social media experiences: from creating corporate websites, AI-based solutions, or social commerce strategies to augmented retail, including entirely eco-designed web ecosystems. Our main areas of expertise cover all the skills required for successful marketing transformation: UX, UI, Customer Experience, social intelligence, influence, product design, creation, technology, production...

Our main clients include prestigious brands such as Renault, Danone, Nissan, Accor, Castorama, FDJ, Bioderma, Matmut, McDonald’s, Ferrero, Axa, CCF… https://razorfish.fr/

Job Description

MISSIONS AND RESPONSIBILITIES

Reporting to the Head of Social Media & Influence, the Social Media Lead designs content strategies aligned with brand objectives and platform specificities. They formulate well-informed recommendations adapted to each platform and supervise the orchestration and implementation of strategies and campaigns, in close collaboration with the Social Media, Creation, and Strategy & Performance teams.

• Multi-brand editorial strategy: defines and manages the social media strategy for an ecosystem of several premium Entertainment brands, orchestrates editorial pressure according to business priorities, builds multi-platform launch plans, ensures overall consistency while respecting the uniqueness of each universe.
• Editorial production (central role): designs and produces social-first content (Reels, Tiktok, memes, POV, carousels, threads…), writes strong, embodied captions adapted to each platform, actively participates in the creation of recurring formats.
• Multi-account orchestration: builds and manages editorial calendars across multiple brands, with the support of Community Managers, ensures consistency of communication.
• Strategic Community Management: defines proactive CM approaches, intervenes in key conversations, establishes a common and demanding tone.
• Ensures performance analysis (quantitative and qualitative) and the implementation of corrective actions to optimize results.
• Client relations: strategic point of contact for social media, alignment on editorial topics, presentation of editorial recommendations with CMs, defends editorial and creative choices, argues volume arbitration.
• Manages several Community Managers: challenges their ideas, produces with them, provides concrete feedback on writing and formats, intervenes on sensitive communications.
• Development and vision: identifies innovative activation opportunities, is proactive in the evolution of the digital ecosystem, actively monitors Entertainment trends, establishes a demanding social culture connected to fandoms.

This role is not solely managerial. You are also involved in daily production.

Qualifications

SKILLS & EXPERIENCE

• You hold a Master's degree in communication/business school/CELSA or equivalent.
• You have at least 7 years of experience in social media, within a communication agency, media, or client-side.
• You have a good knowledge of the Entertainment sector.
• You have expertise in integrating social media strategy into global communication plans, formulating detailed recommendations that maximize impact and engagement through global and multi-platform strategies for specific brands and actions.
• You are capable of working autonomously and are proactive.
• You enjoy advising your clients and growing their brands.
• You are creative, reactive, and enjoy teamwork.
• Fluent English is mandatory.

Additional Information

RECRUITMENT PROCESS

• Interview with the Recruitment Manager
• Interview with the Head of Social Media & Influence
• Take-home case study to be returned within 5 days
• Case study debrief with members of the Management

Joining Le Groupe Publicis Means:

• Being able to work remotely up to 2 days per week.
• The possibility to work anywhere in the world for up to 6 consecutive weeks each year after one year of seniority (Talents Work Your World Program).
• Continuous professional development through 30,000 e-learning modules, including certifications in partnership with LinkedIn Learning on the proprietary Marcel platform.
• The opportunity to be an actor in your career within our network of 26 agencies (media, data, creation) in France.

Viva La Différence!

This philosophy of Publicis Groupe has always demonstrated our commitment to diversity and the belief that our talents are our greatest asset. We value all individualities, regardless of age, gender, skin color, social origin, religion, or sexual orientation… only competence and energy matter! We encourage all qualified applications and will be happy to assist throughout the recruitment process, in a personalized manner, any candidate with a disability who requests it. Publicis France is committed to equal opportunities for all.

Key skills/competency

• Social Media Strategy
• Content Creation
• Editorial Planning
• Community Management
• Performance Analysis
• Client Relations
• Team Management
• Entertainment Industry
• Social Media Trends
• Digital Marketing