Ad Trafficker, Ad Operations
Raptive · United States
- Hybrid
- Full-time
- $70,000 / year
- United States
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Job highlights
- Traffic and optimize digital ad campaigns.
- Ensure flawless delivery of direct deals.
- Collaborate with the Sales team.
- Troubleshoot campaign performance issues.
- Improve operational processes and efficiency.
About the role
About Raptive
Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025. For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram.Job Summary
Would you like to help 6,000+ content creators achieve their dreams of running independent, successful websites and mobile apps? Would you like to be part of a vibrant and growing ad operations team? Are you initiative-taking? Raptive is seeking an Advertising Operations Analyst/Trafficker to report to the Director of Ad Operations. The Ad Ops Analyst/Trafficker will traffic ad campaigns in Placements.io (PIO) and Google Ad Manager (GAM), optimize campaign performance, and ensure flawless delivery of direct deals. The ideal candidate is a digital advertising enthusiast with a high attention to detail and exceptional organizational skills. The Analyst/Trafficker will work closely with the Raptive Sales team.What you'll be doing:
- Provide best in class service to the Sales team’s advertising clients
- Launch, traffic, QA and optimize digital (video and display) ad campaigns
- Compare creatives to ad specifications and guidelines
- Monitor pacing and recommend adjustments to ensure campaign goals are achieved
- Diagnose and troubleshoot campaign anomalies, performance issues and reporting discrepancies
- Identify opportunities to improve operational processes and increase efficiency
- Reconcile first-party ad server and third-party delivery
- Grow your digital ad knowledge
The skills and experience you’ll bring to the job:
Required
- Detail-oriented, organized and process-driven
- Work well with others and under tight deadlines
- Strong oral and written communication skills
- BA/BS degree
- Working knowledge of Microsoft Excel
Preferred
- 1+ years ad operations experience at a digital publisher, AdTech company or media buying agency
- Proficiency in Google Ad Manager and Placements.io, including trafficking and troubleshooting display and video ad creatives/tags
- Familiarity with the digital advertising ecosystem and programmatic media buying
- Experience with viewability, in-demo and brand-safety measurement tools
- JavaScript, HTML and CSS
Key skills/competency
- Ad Trafficking
- Ad Operations
- Google Ad Manager
- Placements.io
- Campaign Optimization
- Digital Advertising
- Programmatic Media Buying
- Ad Server
- Direct Deals
- Media Agency
Skills & topics
- Ad Trafficker
- Ad Operations
- Advertising Operations Analyst
- Digital Advertising
- Campaign Management
- Google Ad Manager
- Placements.io
- Programmatic Advertising
- Ad Tech
- Publisher Operations
How to get hired
- Tailor your resume: Highlight ad operations experience, Google Ad Manager, and Placements.io proficiency.
- Showcase your skills: Emphasize detail-orientation, organization, and problem-solving abilities in your application.
- Prepare for interviews: Be ready to discuss digital advertising, campaign troubleshooting, and working under deadlines.
- Research Raptive: Understand their mission to support creators and their position in the ad tech industry.
- Network: Connect with Raptive employees on LinkedIn to gain insights into their culture and team.
Technical preparation
Practice trafficking with GAM and PIO.,Study ad specs and guidelines.,Review JavaScript, HTML, and CSS basics.,Familiarize with ad ecosystem tools.
Behavioral questions
Describe a time you met a tight deadline.,How do you handle conflicting priorities?,Share an example of process improvement.,How do you ensure accuracy in your work?
Frequently asked questions
- What is the primary responsibility of an Ad Trafficker at Raptive?
- As an Ad Trafficker at Raptive, your primary responsibility will be to traffic, launch, QA, and optimize digital ad campaigns using Placements.io and Google Ad Manager, ensuring seamless delivery and performance for clients.
- What experience is preferred for the Ad Trafficker role at Raptive?
- Raptive prefers candidates with at least 1+ years of ad operations experience at a digital publisher, AdTech company, or media buying agency. Proficiency in Google Ad Manager and Placements.io is highly valued.
- What technical skills are beneficial for an Ad Trafficker at Raptive?
- Beneficial technical skills for an Ad Trafficker include proficiency in Google Ad Manager and Placements.io, familiarity with the digital advertising ecosystem, and experience with viewability, in-demo, and brand-safety tools. Knowledge of JavaScript, HTML, and CSS is also a plus.
- How does Raptive support creators?
- Raptive supports creators by providing ad management, monetization, audience, and business solutions that empower them to build thriving independent companies and brands. They have paid over $2.5 billion to creators to date.
- What is the work environment like at Raptive for an Ad Trafficker?
- Raptive fosters a vibrant and growing ad operations team. The role involves working closely with the Sales team and requires strong collaboration, communication, and the ability to work under tight deadlines.
- What educational background is required for the Ad Trafficker position?
- A BA/BS degree is required for the Ad Trafficker position. A strong working knowledge of Microsoft Excel is also a must.
- How can I demonstrate my detail-orientation for the Ad Trafficker role?
- You can demonstrate your detail-orientation by highlighting specific instances on your resume or in interviews where your meticulous approach prevented errors or improved campaign outcomes. Mentioning experience with quality assurance (QA) and reconciliation processes would also be beneficial.