Media Marketing Manager Paid Social

About Ralph Lauren

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

About the Role

The Media Marketing Manager, Paid Social will lead full-funnel strategic development and execution of paid social campaigns across key platforms, driving brand awareness, engagement, and performance outcomes. This role sits within the North America Media & Digital Marketing team and collaborates closely with cross-functional partners, media agencies, and platform vendors. The ideal candidate is a strategic thinker with deep expertise in paid social media, a strong understanding of the full marketing funnel, and a passion for innovation in the digital space.

Responsibilities

• Lead the development of paid social media strategies across platforms including Meta, TikTok, Pinterest, Snapchat, and emerging channels.
• Oversee campaign planning, creative briefing, asset delivery, and performance optimization in alignment with brand and business goals.
• Collaborate with internal teams including Creative, Brand Marketing, PR, Organic Social, and Performance Marketing to ensure cohesive messaging and execution.
• Manage relationships with media agencies and platform reps to stay ahead of trends and leverage new opportunities.
• Analyze campaign performance using platform analytics and third-party tools; deliver actionable insights and recommendations.
• Own the Paid Social Media budget, including forecasting, tracking, and reconciliation.
• Guide junior team members and support their development through mentorship and hands-on collaboration.
• Stay current on platform updates, consumer behavior shifts, and competitive landscape to inform strategy.

Qualifications

• 5+ years of experience in paid social media, preferably in a retail or e-commerce environment.
• Proven track record of managing large-scale campaigns and budgets.
• Strong analytical skills and experience with tools like Meta Ads Manager, TikTok Ads, Google Analytics, and Sprinklr.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Excellent communication, leadership, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt to evolving priorities.

Key Skills/Competency

• Paid Social Media Strategy
• Campaign Management
• Performance Optimization
• Budget Management
• Analytics and Reporting
• Cross-functional Collaboration
• Agency Management
• Meta Ads Manager
• TikTok Ads
• Google Analytics